Our logo is a projection of the Rössler Attractor. "Strange Attractors" are the result of the chaotic oscillations of non-linear dynamical systems. This symbol is a visual metaphor for the complex data relationships that can be modeled using Certona's neural network software.

Web sites are very information-rich channels with massive volumes of data about visitors, products, preferences, purchases and many other consumer interactions. Understanding relationship in this complex world will result in more targeted and personalized interactions, increasing conversions and customer retention.