Certona’s vision is to intelligently and automatically optimize and personalize the entire visitor experience for each individual, across all touch points including their web site experience, e-mail, mobile, in-store, call center and social networks.

Imagine if a brick-and-mortar store like Target or Barnes and Noble could anonymously track the behaviors, preferences and interests of ALL of its visitors in real time and be able to instantly offer them relevant product recommendations and promotional offers anywhere in the store, at any time, 24x7.

Clearly, this would not be cost-effective, scalable or practical in a physical store, but with recent advances in e-commerce, behavioral profiling and personalization technologies, the online web store is an ideal and very information-rich channel for leveraging personalization opportunities.

There are already numerous customer case studies published that demonstrate the true power of behavioral targeting, showing double-digit and triple-digit increases in average order $ value and campaign conversion.

Certona is already working with leading multi-channel retailers to leverage all the behavioral, transactional and customer information across all channels, in order to deliver to the most relevant experience across any channel.