San Diego-based Certona Corporation is the creator of Resonance®, a Web 2.0 optimization and personalization platform that automates a company’s ability to provide relevant, individualized content and experience in real-time that calls visitors to an online sales or other marketing-related action.

The “self-optimizing” system is powered by a sophisticated neural networks engine to deliver real-time product, content, and promotional offers to multiple channels – web, email, call center, point-of-sale, RSS and mobile.  Clients are usually up and running in less than a month, and include some of the most recognized online and multi-channel retail brands across all popular verticals.

Certona has deep scientific and technical expertise in the areas of real-time predictive analytics, optimization, personalization and behavioral targeting.