How to Create an Omnichannel Personalization Strategy for 2017 and Beyond

Written by David Wang on January 4, 2017

Consumers today don’t think in terms of channels or devices. They expect to have a seamless and pain-free shopping experience that is personalized to their preferences and style.   According to Forrester Research: More than 60% of US consumers who like to interact with brands do so through multiple channels 48% of repeat customers hit... Read More

Understanding Forrester’s POST Methodology for Building Your Personalization Program

Written by David Wang on October 20, 2016

Creating and implementing a personalization program can be a challenging task for an organization. However, it doesn’t have to be if you have the right strategy in place. A recent research report by Forrester suggests that personalizing digital experiences is a priority for 68% of the survey responders. Forrester created the POST (People, Objectives, Strategy,... Read More

Top 10 Pages to Personalize for Ecommerce Websites

Written by David Wang on August 2, 2016

If you are reading this right now, you probably already know the importance of personalizing the shopping experience but may not know where to start and what the most important pages are to personalize. This article outlines the pages and strategies you should implement on your ecommerce site to help increase engagement and conversion. These... Read More

5 Steps to Achieving Omnichannel Personalization

Written by David Wang on January 21, 2016

Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from ecommerce giants, emerging technologies and shifting consumer behavior have outpaced omnichannel integration. This has prompted... Read More

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