Personalization Case Study: A Convergence of Partnership and Strategy

Written by Morgan Meyer on February 3, 2017

eCommerce personalization is more than just a feature; it’s a strategy. It goes beyond simple product recommendations and general segmentation to focus on the individual shopper and their explicit interests.   According to Gartner, “Digital personalization engines used for commerce integrate with one or more digital commerce platforms or alternative technologies used for selling. These... Read More

Case Study: How One Fashion Brand Used Personalization to Drive New Product Sales

Written by Morgan Meyer on December 13, 2016

Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are now the dominating approach enabling retailers and brands to create an edge in the market by curating superior shopping experiences based on the shopper’s unique and individual traits. However, the... Read More

Top 5 Personalization Tips to Win This Holiday Season

Written by Morgan Meyer on October 27, 2016

2016 holiday sales are expected to hit new records. According to the NRF, “Holiday sales for 2016 are expected to increase by 3.6%. This forecast number is above the 7-year average of 3.4% since the recovery began in 2009.” Retailers need to ensure they are ready to meet consumer demands and deliver the most personalized... Read More

How The United Kingdom is Leading the Way in Mobile Shopping

Written by Morgan Meyer on July 12, 2016

Today’s consumer is increasingly becoming more sophisticated and transforming into a “Super Shopper” focused on digital channels. According to Forrester, these are the shoppers of the future. They embrace technology, readily adding new digital touchpoints and devices such as smartphones and tablets to their shopping journey. When it comes to mobile retail sales, the United... Read More

Thinking Outside the Recommendation Box: A phased Approach to Omnichannel Personalization

Written by Morgan Meyer on July 5, 2016

Personalization is more than just product recommendations, it’s a business strategy to compete in a crowded digital world. Today’s retailers are challenged by the super shopper who is savvy and already engaging with brands on all touch points. Those retailers who do not have a consistent, multi-touchpoint shopping experience will fall behind the competition. Creating... Read More

Top 10 Questions to Ask When Choosing the Right Personalization Provider – Part 2

Written by Morgan Meyer on May 31, 2016

Personalized shopping experiences are more than just product recommendations. Understanding what personalization capabilities to look for in a provider and how they create individualized shopping experiences is important for generating long-term success. Continuing with our blog series on how to choose the right personalization partner, we’ll review the next 5 of our 10 evaluation questions.... Read More

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