B2B Commerce: 2018 the Year of Growth

Written by Morgan Meyer on January 9, 2018

Over the past couple of years, B2B retailers have made significant movement towards reinventing the digital commerce experience. The New Year is here which means now is the time to put your plan into action and meet the ever-growing demands of today’s modern buyer.   Much like the typical retail shopper, B2B buyers don’t think... Read More

Top Holiday Personalization Strategies Infographic

Written by Morgan Meyer on December 6, 2017

It’s officially December and holiday shopping is in full effect. While we know your digital commerce strategy is in action, we wanted to help strengthen your approach with a few of our top personalization strategies to help you deliver the best customer experience.   Download this free infographic for quick access to winning strategies proven... Read More

The Results Are In! Mobile Shopping Dominates Black Friday Sales

Written by Morgan Meyer on November 27, 2017

According to the Digital Commerce 360, Black Friday mobile sales drove more than 46% of revenue, while contributing to 61% of traffic to retail sites. Shoppers are looking to continue their spending spree and capitalize on Cyber Monday.   Mobile devices continue to be an important channel in the shoppers’ journey. They expect the same... Read More

5 Tips for Delivering a Seamless Holiday Shopping Experience

Written by Morgan Meyer on November 8, 2017

Thanksgiving aka Black Friday is in 2-weeks… 2-weeks! Sheesh, it always seems to sneak up so quickly, which is why most of you have been prepping since the summer. It’s now time to put the final touches in place to ensure you’re meeting shopper expectations.   One thing we know for sure is shoppers engage... Read More

Certona Dominates Shop.org and Shoptalk Europe

Written by Morgan Meyer on October 17, 2017

It’s been a busy couple of months here at Certona as we’ve traveled the world exhibiting at leading conferences, making new connections and most importantly, spending time with clients! Starting in September, we headed to downtown Los Angeles, CA as the Chairman sponsor of Shop.org 2017. The event attracted over 3,500 retail professionals and was... Read More

Personalization Case Study: A Convergence of Partnership and Strategy

Written by Morgan Meyer on February 3, 2017

eCommerce personalization is more than just a feature; it’s a strategy. It goes beyond simple product recommendations and general segmentation to focus on the individual shopper and their explicit interests.   According to Gartner, “Digital personalization engines used for commerce integrate with one or more digital commerce platforms or alternative technologies used for selling. These... Read More

Case Study: How One Fashion Brand Used Personalization to Drive New Product Sales

Written by Morgan Meyer on December 13, 2016

Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are now the dominating approach enabling retailers and brands to create an edge in the market by curating superior shopping experiences based on the shopper’s unique and individual traits. However, the... Read More

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