Part 2 of our Personalization Metrics Guide is now available
Monday, 01 August 2011
As promised, we have rolled out Part 2 of our new industry guide on Personalization Metrics.
After discussing Segmentation in Part 1, in this addition to the guide, we define Demand and how to test and measure it. Here is a small snippet:
Part 2: Defining Demand
Once you gain a deeper knowledge of how to define the segmented groups involved, you can move on to looking more carefully at the demand for your product line and how it fits in with your efforts as a whole. If it's not increasing, you're probably wasting your time.
Demand is essentially revenue, and it comes in many forms - channel, segmentation, the type of shopper, top sellers, and provide margin, just to name a few. In fact, it's the one metric that can be sliced and diced a thousand different ways. To increase your revenue you first have to define which demand slice is the focus. When you're thinking in terms of personalization, it's all about responder and recommendation demand.
To learn more about and download the guide, which includes parts 1 & 2: Click Here
We have already started working on Part 3, so be on the lookout for our next update focusing on AOV (average order value) and items per order.
