Brochures

Certona Smart Segments: Contextual

Certona’s Contextual Segment solution enables retailers to transform the way they target consumers by delivering contextually aware content, offers and recommendations that speak to each visitors’ interests and specific circumstances.

Learn how incorporating contextualization into your personalization strategy will help you:

  • Leverage location-based insights with geotargeting
  • Align experiences with date and time-based purchasing patterns
  • Satisfy immediate needs from impending weather conditions

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