Company
San-Diego based Certona Corporation is the leading personalization and revenue optimization provider for multi-channel retailers.
Our vision is to intelligently and automatically optimize and personalize the entire visitor experience for each individual, across all touch points, including their web site experience, email, mobile, in-store, call center and social networks.
Our Resonance® SaaS platform is trusted by over 225 top retailer sites generating over $20 billion online in 2009 and include the #1 retailers in Apparel, Specialty, Office Supplies, Luggage, Skincare and multiple other categories.
Resonance provides personalized customer experiences to millions of shoppers worldwide, every day.
For web sites, email marketing, alert messaging and call centers, Resonance improves conversions, increases sales, automates operations and optimizes revenues.
Neural Network Technology Meets Online Behavioral Targeting
Certona's management team combines expertise in Web analytics (WebSideStory) and neural network modeling (HNC Software-now Fair Isaac) to create a new vision for real-time predictive analytics for website optimization. As the creator of Resonance, Certona empowers companies to deliver the most individualized and targeted experience for their customers.
