About Certona

San-Diego based Certona is the market leading personalization and revenue optimization provider for online and multi-channel retailers.

Our vision is to intelligently and automatically personalize the entire visitor experience for each individual across all touch points including their web site experience, email, mobile, in-store, call center and social networks.

Our Resonance^® SaaS platform is trusted by over 300 top ecommerce sites generating over $20 billion online in 2009 and include the #1 retailers in Apparel, Specialty, Office Supplies, Luggage, Skincare and many other categories. Certona was selected by the Internet Retailer’s Top 500 Guide as a top personalization vendor in 2009-2011.

Resonance provides personalized customer experiences to millions of shoppers worldwide, every day. For web sites, email marketing, alert messaging and call centers, Resonance improves conversions, increases sales, automates operations and optimizes revenues.

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About Certona

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.