Certona partners with best-of-breed, industry-leading solution providers who are committed to helping retailers optimize all sales channels and enhance the customer experience. By integrating our personalization and optimization platform with our partners’ solutions, we are able to deliver a unique set of solutions to our common customers.

The Certona Predictive Cloud integrates with internal and third-party solutions such as email, chat, site search, web analytics, ecommerce platforms, contact center, ratings & reviews, social networking, mobile and more. In addition, we partner with the leading digital agencies and system integrators to streamline implementation and personalization with today’s most innovative brands.

Our growing list of partners includes the following industry leading providers listed below. To learn more about Certona’s partner eco-system email:

eCommerce Platforms

NetSuite Inc. (NYSE: N) is a leading vendor of cloud computing business management software suites. NetSuite enables companies of all sizes to manage all key business operations in a single, integrated system, which includes customer relationship management; order management and fulfillment; inventory management; finance; ecommerce and Web site management; and employee productivity. NetSuite is delivered as an on-demand service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date.

ATG is an e-commerce solution provider for many brands around the world. They offer an integrated suite of Internet customer relationship management and e-commerce software applications, as well as related application development, integration and support services. Their solution enables businesses to understand, manage and build online customer relationships and to market, sell and support products and services over the Internet more effectively.

IBM® WebSphere® Commerce provides an e-commerce platform that can deliver seamless and consistent omnichannel shopping experiences, including mobile, social and in-store. WebSphere Commerce helps engage your customers with immersive brand experiences through contextually relevant content, marketing and promotions, while extending your brand across customer touch points.

hybris delivers enterprise software and on-demand solutions for multi-channel commerce, master data management and order management that helps retailers, manufacturers, distributors, telcos and publishers of software, games and digital media to innovate, sell more and create perpetual digital relationships with their customers.

Magento has been offering flexible, scalable eCommerce solutions designed to help businesses grow since 2007. Owned by eBay Inc., it offers clients a wealth of experience and resources in commerce-related technologies.

Since 1994 Digital River has provided some of the world's leading multi-national companies with proven ecommerce expertise and comprehensive cloud commerce solutions needed to build, manage and grow their businesses on a global scale.

Salesforce Commerce Cloud (formerly Demandware) has been powering digital commerce since 2004. It combines a business approach that's based on partnership and shared success with highly scalable cloud technology that lets retailers focus on running and growing their business. As a Premier LINK Partner, Certona has worked with Salesforce Commerce Cloud and developed a cartridge that allows for streamlined implementations of Certona's proven technology into Salesforce Commerce Cloud client's sites. Certona was recertified in August of 2012 with the latest features and functionality.

eBay Enterprise is a leading provider of ecommerce and interactive marketing services for some of the world's premier brands and retailers. Its services coordinate all methods available into a connected consumer experience. It delivers this over the entire process - from engagement to conversion to delivery to retention. As a Certified Partner officially accredited on eBay Enterprise's v9 Platform, the implementation of Certona's personalization platform is standardized. This means eBay Enterprise clients can leverage our proven technology with a simplified process.

Email Service Providers

Yesmail provides email marketing solutions that integrate mobile, web, and social channels for marketers in the United States and internationally. The company offers multichannel marketing solutions and tools, including interactive marketing applications, data management, data intelligence, lead generation, and best practices consulting solutions. It also provides an email marketing platform for marketers to find, convert, and retain customers

Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The leading email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain. The company is headquartered in Durham, NC with an office in London, UK.

BlueHornet is an enterprise email service provider. Our genuine passion for digital marketing and our love of working with great brands is unrivaled in the industry. The world's most talked-about brands partner with us for our winning track record of turning customers into raving fans. How do we do it? By providing tools, services, and expertise to deliver the right message, in the right way, at the right time — every time.

Responsys helps companies execute highly effective marketing campaigns across key interactive channels - email, mobile, social, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs designed to grow revenue, marketing efficiency and customer loyalty.

ExactTarget's cloud-based suite of products help marketers deliver email, mobile, and social media marketing that does more than connect retailers with customers and prospects. Its marketing applications come together in the Interactive Marketing Hub, a real-time, cross-channel interactive marketing solution that helps retailers create a unified view of each consumer.

Experian Marketing Services is a trusted service provider of online marketing solutions for top enterprises worldwide. Offering a broad range of client services, including industry leading email marketing and customer intelligence solutions, it enables its clients to build data-driven, relevant relationships with their customers.


Skava's goal is to help brands and retailers conquer the complexity created by the rapid on-going evolution of the digital media landscape. Skava helps companies by letting them focus on their core e-commerce platform and marketing efforts while it takes care of the delivery of e-commerce and marketing campaigns on a wide variety of devices and platforms.

Mad Mobile builds and powers best-in-class mobile websites for top brands and retailers. Mad Mobile's unique mad-x platform can quickly mobilize content and functionality from desktop sites with minimal impact to IT.

Founded in 2000, Usablenet has become a leader & driving force in mobile and multi-channel technology and a pioneer in usability. Its mission is clear: to help clients create compelling experiences in mobile.


PowerReviews is a leading provider of ratings, reviews, questions and answers technology. Used by more than 1,000 brands and retailers, the PowerReviews Consumer Engagement Engine helps companies engage with consumers everywhere at the moment of purchase.

Founded in 2005, Bazaarvoice designs and develops social commerce solutions. The company's offerings include Ratings & Reviews, Bazaarvoice Stories, an online customer community for sharing stories, and Bazaarvoice Customer Intelligence, an analytics application that provides real-time structured customer information. It purchased PowerReviews in 2012.


EasyAsk, founded in 1994, delivers powerful, easy-to-use software for information discovery and analysis. It leverages its natural language query technology to intelligently interpret a user’s question to generate a precise search query that extracts a highly accurate answer.

Founded in 2001, SLI Systems is a privately owned company that sells on-demand site search software to ecommerce websites. The acronym SLI reflects how its software self-optimizes: search, learn, improve. With each search from a consumer the software (Learning Search) learns more about their behavior and heightens the user's experience.

Oracle-Endeca provides search and business intelligence software. The unique innovation, the hybrid search-analytic database, enables IT organizations to deliver solutions with consumer ease-of-use on diverse and changing information. Endeca was acquired by Oracle in 2011. Thanks to this partnership, Certona cartridges have been developed for the Oracle-Endeca Experience Manager. This will allow easier deployment of our proven technology within search pages on client sites.

Tag Aggregators

Ensighten's enterprise data and tag management solutions enable the world's largest businesses to manage their websites more effectively. With Ensighten's Agile Marketing Platform (AMP), businesses rapidly execute any marketing initiative, achieve one-to-one marketing and deliver great user experiences.

Signal (formerly BrightTag) is a cross-channel marketing company that provides cloud-based marketing technologies for brands and digital agencies. It offers Signal Fuse, a data foundation that collects and connects online and offline customer signals across devices and in real-time; and Signal Tag to manage marketing and analytics tags on website.

Founded in 2008, Tealium is the leader in enterprise tag management, serving some of the most demanding clients worldwide. Tealium's vendor-agnostic solution makes it easy for organizations to add, modify and remove all of their digital marketing page tags through a single line of code.

Social Infrastructure

Janrain was originally founded in 2004 to solve the “username/password” issue and laid the groundwork for social logins. Today, with JUMP, it makes it easy for clients to create richer, more meaningful relationships with website visitors. This partnership will allow clients to incorporate social data into personalization strategies while offering users a richer on-site social experience.

Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses. Its platform extracts the real value from social networks, empowering online businesses to attract, engage and understand users like never before. This partnership will allow clients to incorporate social data into personalization strategies while offering users a richer on-site social experience.

Information Management

Autonomy is a market-leading software company that helps organizations all over the world understand the meaning in information. A pioneer in its industry, Autonomy's unique meaning-based technology is able to make sense of and process unstructured, 'human information', and draw real business value from that meaning.

Web Marketing Solutions

The goal of Japan-based Public Identity is simple - to enhance the value of a company at an accelerated pace to achieve a sustainable profit. As a re-seller of our Resonance technology, they provide personalized recommendations alongside other services like system integration and advertisement development.