Certona offers fee-based, customized data mining, predictive analytics and scenario optimization services for online marketing and e-commerce professionals. Consulting services are generally focused on analyzing large volumes of data provided by our clients (primarily the online behavioral and transactional data), in order to find valuable and actionable relationships, patterns and trends that exist within our clients’ online revenue models.

Consulting engagements typically involve an initial “Predictive Site Audit,” where Certona scientists analyze the client’s existing web site traffic and visitor behavior information to assess potential for ROI and to highlight specific areas of opportunity for incremental improvements.

Consulting engagements and pilots are often focused on increasing one or more of the following business metrics:

• Online revenues
• Buy-to-browse ratios
• Online promotion response rates
• E-mail campaign response rates
• Online advertising conversion rates
• Repeat purchases
• Customer retention
• Page views

To learn more about Certona consulting services or to request a predictive site audit, please send an e-mail with your contact information to: consulting@certona.com, or call us at 858.586.0646.