NRF INNOVATE - Chairman Sponsor March 8-10, Concourse Exhibit Center San Francisco, CA

Join Chairman Sponsor Certona at INNOVATE 2011
March 8-10, Concourse Exhibit Center
San Francisco, California

Roundtables in the Innovation Zone
Wednesday, March 9 4:00 PM - 5:00 PM

Personalized Merchandising: Combining the Art and Science to Drive More Revenue Per Visit

Online shoppers expect a personalized experience to find what they need fast and easy. This roundtable highlights best practices for harnessing the power of data-driven technology solutions with tried and proven merchandising strategies to achieve optimal results on the web and across other channels. Learn new methods for measuring, testing and optimizing product recommendations with an automated approach that maximizes revenue and conversion.

Hosted by Meyer Sheik, Chief Executive Officer, Certona

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

-John Lazarchic, VP of E-commerce, PETCO.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

-Mike Relich, CIO at Guess?, Inc.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

-Milton Pappas, Executive VP of Marketing & E-Commerce, Redcats USA

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.

-Jeff Stone, CEO at BikeSomeWhere.com