Personalization Metrics
The Definitive Guide to Measuring Success

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To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series. Bi-monthly, we'll discuss specific KPIs and the concepts involved in successful shopping transactions such as demand, average order value, conversion rates, segmentation, non-responders, testing and more.

Please complete the form below and Part 1 - 5 of the industry guide on Personalization Metrics will be emailed to you. Thank you for your inquiry.

Be on the lookout for Part 6 focusing on Non-Responders.

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

-John Lazarchic, VP of E-commerce, PETCO.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

-Mike Relich, CIO at Guess?, Inc.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

-Milton Pappas, Executive VP of Marketing & E-Commerce, Redcats USA

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.

-Jeff Stone, CEO at BikeSomeWhere.com

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