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In the News

<div class=”content”> <h3>In The News</h3> <h4><strong>June 2010<br />internetretailer.com</strong></h4> Benchmark Brands’ Footsmart.com Adds Certona Personalization<br /><a href=”http://www.internetretailer.com/2010/06/02/footsmarts-intelligent-approach-data-feeds-pays” target=”_blank”>Click for Article</a> <h4><strong>April 2010<br />internetretailer.com</strong></h4> Certona Joins Demandware LINK<br /><a href=”http://www.internetretailer.com/2010/04/06/certona-joins-demandware-link-to-provide-free-pre-built-integra” target=”_blank”>Click for Article</a> <h4><strong>January 2010<br />websitemagazine.com</strong></h4> Personalization & Customization in E-Commerce<br /><a href=”http://certona.com/news/Website_Magazine_2010_Trends.pdf#page=6″ target=”_blank”>Click for Article</a> <h4><strong>January 2010<br />internetretailer.com</strong></h4> Personalization Plus<br /><a href=”http://www.internetretailer.com/2010/01/29/personalization-plus” target=”_blank”>Click for Article</a> <h4><strong>December 2009<br />internetretailer.com</strong></h4> Staples revamps web site with new focus on search capabilities<br /><a href=”http://www.internetretailer.com/dailyNews.asp?id=33018″ target=”_blank”>Click for Article</a> <h4><strong>October 2009<br />internetretailer.com</strong></h4> Staples streamlines web design with a systematic approach<br /><a href=”http://www.internetretailer.com/dailyNews.asp?id=32154″ target=”_blank”>Click for Article</a> <h4><strong>October 2009<br />WebProNews</strong></h4> What Retailers Can Do to Prepare for 2010<br /><a href=”http://videos.webpronews.com/2009/10/05/what-retailers-can-do-to-prepare-for-2010/” target=”_blank”>Click for Video</a> <h4><strong>September 2009<br />Multichannel Merchant</strong></h4> Assessing the Value of Product Recommendations<br /><a href=”http://multichannelmerchant.com/ecommerce/news/0928-product-recommendations/” target=”_blank”>Click for Article</a> <h4><strong>August 2009<br />Apparel Magazine</strong></h4> Redcats Taps Certona for Product Recommendations and Automated Merchandising<br /><a href=”http://www.apparelmag.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=CD746117C0BB4828857A1831CE707DBE&tier=4&id=5B8D54DD316C430B8B34E3E4F2838476″ target=”_blank”>Click for Article</a> <h4><strong>June 2009<br />Website Magazine</strong></h4> Optimizing Personalization<br /><a href=”http://www.websitemagazine.com/content/blogs/posts/pages/optimizing-personalization.aspx” target=”_blank”>Click for Article</a> <h4><strong>March 5, 2009 <br />internetretailer.com</strong></h4> To get personal, focus on shopping behavior, not demographics, expert says<br /><a href=”http://www.internetretailer.com/dailyNews.asp?id=29642″ target=”_blank”>Click for Article</a> <h4><strong>February 27, 2009 <br />destinationCRM.com</strong></h4> Retailers Better Buy In to Social Media<br /><a href=”http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Retailers-Better-Buy-In-to-Social-Media-52845.aspx” target=”_blank”>Click for Article</a> <h4><strong>February 5, 2009 <br />internetretailer.com</strong></h4> Even in a recession, pet owners can be inspired to buy more, Petco learns<br /><a href=”http://www.internetretailer.com/dailyNews.asp?id=29333″ target=”_blank”>Click for Article</a> <h4><strong>January 29, 2009 <br />internetretailer.com</strong></h4> Guess?, Inc. increases revenues, average order values through Certona’s Resonance Real-Time Personalization Service<br /><a href=”http://www.internetretailer.com/pressReleaseDetail.asp?id=29229″ target=”_blank”>Click for Article</a> <h4><strong>January 28, 2009</strong><br />risnews.com</h4> Guess? Increases Average Order Values with Personalization Service<br /> <a href=”http://www.risnews.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=2E3DABA5396D4649BABC55BEADF2F8FD&tier=4&id=B95771D017F643C88076306E2E9D11BC” target=”_blank”>Click for Article</a> <h4><strong>November 18, 2008 <br />multichannelmerchant.com</strong></h4> Three Steps to Increase Online Holiday Sales<br /><a href=”http://multichannelmerchant.com/ecommerce/1118-increase-holiday-sales/index.html” target=”_blank”>Click for Article</a> <h4><strong>April 1, 2008 <br />BizSanDiego.com</strong></h4> The Business of Self-Optimizing<br /><a href=”http://www.bizsandiego.com/bizbuz-details-603.shtml” target=”_blank”>Click for Article</a> <h4><strong>March 24, 2008 <br />multichannelmerchant.com</strong></h4> A Delicate Balance: Privacy and Personalization<br /><a href=”http://multichannelmerchant.com/crosschannel/lists/online_content_privacy_0324/” target=”_blank”>Click for Article</a> <h4><strong>March 18, 2008 <br />internetretailer.com</strong></h4> Personalized recommendations boost conversion rate at Personal Creations<br /><a href=”http://www.internetretailer.com/dailyNews.asp?id=25735″ target=”_blank”>Click for Article</a> <h4><strong>March 10, 2008<br />PRWeb</strong></h4> Demandware Reports Record Growth in 2007; Continues Momentum into 2008<br /><a href=”http://www.prweb.com/releases/2008/03/prweb754384.htm” target=”_blank”>Click for Article</a> <h4><strong>February 11, 2008<br />internetretailer.com</strong></h4> Lillian Vernon implements Certona’s Resonance; Optimizes revenues and conversions from product recommendations<br /><a href=”http://www.internetretailer.com/pressReleaseDetail.asp?id=25354″ target=”_blank”>Click for Article</a> <h4><strong>January 16, 2008<br />Practical E-Commerce Magazine</strong></h4> Quick Query: Certona CEO Meyar Sheik<br /><a href=”http://www.practicalecommerce.com/articles/653-Quick-Query-Certona-CEO-Meyar-Sheik” target=”_blank”>Click for Article</a> <h4><strong>MarketingProfs.com</strong></h4> How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization<br /><a href=”http://www.marketingprofs.com/members/?adref=rbmembersonlycs” target=”_blank”>Click for Article</a> <h4><strong>RIS News</strong></h4> Lillian Vernon Deploys Web 2.0 Platform<br /><a href=”http://www.risnews.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=2E3DABA5396D4649BABC55BEADF2F8FD&tier=4&id=BE78C96AB930479DAFD93548C5C6FA23″ target=”_blank”>Click for Article</a></div>