Certona Joins Bazaarvoice Radius to Help
Marketers Execute Integrated Social Commerce Strategies
- Integration of Certona’s Resonance® and Bazaarvoice extends the reach of user-generated content to increase customer engagement and drive more sales -
San Diego – May 5, 2008 – Certona, a provider of automated optimization and personalization solutions for multi-channel retailers, today announced that it has joined Bazaarvoice Radius, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Read more...
Certona, LENSER announce partnership
- Strategic consulting firm for multichannel, catalog merchants to leverage Resonance® platform for clients seeking to improve online sales, conversion rates -
SAN DIEGO – April 23, 2008 – Certona Corporation, a provider of automated optimization and personalization solutions for multichannel retailers, announced today a strategic partnership with LENSER.
The consulting firm for multichannel and catalog merchants will leverage Certona’s Resonance® Web 2.0 personalization platform for clients seeking to improve online sales and conversion rates. Read more...
Personal Creations signs multi-year renewal with Certona
- Resonance® personalization platform used by online retailer since 2006; has increased site’s sales conversions by 25% -
SAN DIEGO – March 17, 2008 – Certona Corporation, a provider of automated optimization and personalization solutions for multi-channel retailers, announced today that Personal Creations signed a multi-year renewal agreement for the company’s Resonance® revenue optimization platform.
The top provider of personalized gifts in the United States has used the system since the spring of 2006, and currently attributes nearly 20% of its online revenue to Resonance. Read more...
Lillian Vernon implements Certona’s Resonance;
Optimizes revenues and conversions from product recommendations
- Self-optimizing, real-time behavioral targeting platform provides relevant, material content that drives Web visitors to action -
SAN DIEGO – February 11, 2008 – Certona Corporation, a provider of automated optimization and personalization solutions for multi-channel retailers, announced today that Lillian Vernon Corporation implemented its Resonance® Web 2.0 platform just prior to the 2007 holiday season.
Since then, the retailer’s e-commerce site has witnessed a more than 15% increase in converted online visitors and a more than 18% rise in direct revenue contributions from automated product recommendations and merchandising.
Read more...
.......................................Certona in the News.....................................
BizSanDiego.com
The Business of Self-Optimizing
Almost from the beginning, e-commerce and Internet marketing professionals have been grappling with two, seemingly mutually-exclusive initiatives: (click for article)
MarketingProfs.com
How a Retail Company Increased Web Sales Order Value 60% via Automated Personalization
The Resonance solution significantly outperformed Personal Creations' manual process—boosting online sales conversions 25%, generating
a 60% larger sales order value on average, and increasing..(click for article)
Multi-Channel Merchant
A Delicate Balance: Privacy and Personalization
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving
their...(click for article)
Internet Retailer
Personalized recommendations boost conversion rate at Personal Creations
Online customized gift retailer Personal Creations is using Certona Corp.’s Resonance product recommendation software to craft a present
for itself—increased conversions and sales. (click for article)
Practical E-Commerce Magazine
Quick Query: Certona CEO Meyar Sheik
Certona Corporation helps ecommerce merchants deliver product recommendations and customized content to their visitors. The technology, called Resonance, automates visitor traffic patterns, among other variables (click for article)
Internet Retailer
Lillian Vernon implements Certona’s Resonance; Optimizes revenues and conversions from product recommendations
Self-optimizing, real-time behavioral targeting platform provides relevant, material content that drives Web visitors to action (click for article)
RIS News
Lillian Vernon Deploys Web 2.0 Platform (click for article)
PRWeb
Demandware Reports Record Growth in 2007; Continues Momentum into 2008
Leading ecommerce platform developer enters 2008 with significant customer growth, strong partner ecosystem, and nearly 100 product enhancements (click for article)
..........................................Certona Events..........................................
2008 Online Merchandising Workshop
Monday, July 14 – Wednesday, July 16
Hyatt Regency Huntington Beach Resort & Spa
Huntington Beach, CA
Advanced Media Forum
July 14-16, 2008
The Fairmont Miramar
Santa Monica, CA
More Info...
eTail 2008 East
August 4-7 2008
The Hilton, Washington DC
More info...
2008 Annual Summit
Monday, September 15 – Wednesday, September 17
Mandalay Bay Resort & Casino
Las Vegas, NV
MidMarket eTail 2008
October 28-30, 2008
Loews Lake Las Vegas Resort
Henderson, Nevada
More info...
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