News

During the 2012 Shop.org Annual Summit Mark Loucks took time to sit down with Debbie Hauss, the Editor-in-Chief at Retail TouchPoints to talk about personalization. 

Loucks shared its insights on personalization techniques retailers can implement to better engage with consumers. One of the key points made during this episode of TouchPoints TV is how retailers need to become consumer-centric organizations: "Companies that are succeeding are harnessing personalization at every touch point, not just the web. [Companies] need to become consumer-centric organizations to improve acquistion and retention efforts, and the overall value of these consumers."

Hear more and see the rest of the episode:

Read more...

Certona is a world leader in personalization and revenue optimization for online and multichannel retailers.

Our vision is to intelligently and automatically personalise every individual visitor experience across all channels and touch points including website, email, mobile, in-store, call centre and social networks.

Our Resonance® SaaS platform is trusted by over 400 top ecommerce sites, generating over £15bn of online sales in 2011.

Resonance provides personalized customer experiences to millions of shoppers worldwide every day. For web sites, email campaigns and remarketing, mobile devices and contact centres, Resonance improves conversions, increases sales, automates merchandising and enhances the customer experience.

What were you doing before Certona –and when did it launch?

For more than a decade I’ve been working in web analytics, personalisation and real-time content optimisation.

Prior to co-founding Certona, I was the CMO and COO of the web analytics business WebSideStory, which is now part of Omniture/Adobe.

Certona was established in 2004. Since then the team has been focused on applying Certona's innovative, real-time behavioural targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online retailers and other multichannel businesses.

Read more...

By John Koetsier, VentureBeat

So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?

That’s a question that social infrastructure company Gigya looks to answer.

Gigya makes your site, service, or app social, fun, and engaging via simple-to-integrate plugins, giving brands the ability to integrate social sign-on, or gamification strategies. Now, a few months after announcing a $15.3 million fifth round of funding, the company is releasing new capabilities for brands to actually use the social data they collect and feed it into marketing automation systems such as HubSpot and Marketo.

Gigya, which is in a hyper-growth phase right now, already touches over a billion internet users with its social plugins and architecture. As Victor White, the company’s senior marketing manager told me, Gigya is on page to triple revenue this year, having just completed seven consecutive quarters of double digit sales growth, signing new clients in the past few months like Adidas, Time Warner, and Italy’s national airline, Al Italia.

Now the company is taking that momentum and building a partner ecosystem, which it is calling NEXUS. The goal is take the millions of data points collected through Gigya’s social tools in operation on your site and your apps, and make it available on a permission-based system to marketing automation tools.

For example, online retailers who are using Gigya’s tools can easily integrate Certona’s product recommendation engine into their site, which can then segment users based on rich social data, target specific groups and sub-groups, and make better product recommendations. Another example would be feeding social data into an email marketing campaign … with sounds old-fashioned but is actually still one of the best ways to connect to customers and drive sales.

Read more...