Certona Named Top Personalization Provider in Internet Retailer’s Top 500 Guide for Eighth Consecutive Year
SAN DIEGO, CALIF. August 25, 2016 — Certona, the leader in real-time omnichannel personalization solutions for the world’s largest brands and retailers, has been recognized as a leading solutions provider in Internet Retailer’s Top 500 Guide. This makes Certona the only personalization provider with such a distinction. Internet Retailer’s Top 500 guide ranks the top North American players in the online retail industry based on volume of annual sales, year over year growth, conversion rate and average order value.
In 2015 Certona generated $4 billion in client revenue, a $500 million increase from the previous year. While continuing to leverage its personalized experience management platform, Certona attributes the growth to customer acquisition and increased earnings and expansion from its existing clients.
“We are proud to once again be recognized as a leading personalization provider in the industry,” said Meyar Sheik, CEO of Certona. “This recognition is a testament to the ongoing efforts of our team in actively collaborating with our retail clients in order to deliver highly individualized shopping experiences to their customers.”
Certona is trusted by over 500 major e-commerce sites and retail brands worldwide. Certona pioneered the use of patented machine learning and predictive algorithms for real-time profiling of anonymous, individual shoppers across different digital retail channels. Within 3-4 clicks on a site, Certona’s personalization platform enables retailers to accurately predict the next best action for the shopper and deliver the most relevant, in-the-moment shopping experience. As a result, Certona’s clients experience significant improvements in customer engagement, conversions and sales.
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