Charlotte Russe Extends Partnership with Certona to Deliver AI-Powered 1:1 Personalized Shopping Experiences
Leading Fashion Brand Sees Double-Digital Lift in Revenue Per Visit from Personalization
SAN DIEGO, CALIF. July 25, 2017 – Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced it has renewed its long-term partnership with Charlotte Russe, a leading fashion brand. Charlotte Russe and Certona will continue their strategic partnership to deliver AI-powered 1:1 personalized shopping experiences on Charlotterusse.com, in addition to their mobile and email channels.
Charlotte Russe first implemented Certona’s personalization solutions in 2012 with the goal of improving their customer experience by personalizing the shopping journey on their website. Since their initial deployment, Charlotte Russe has expanded their program and created a one-stop shopping experience across all digital shopping customer experience by personalizing the shopping journey on their website. Since their initial deployment, Charlotte Russe has expanded their program and created a one-stop shopping experience across all digital shopping touchpoints including web, mobile and email.
In 2016, Certona worked closely with Charlotte Russe to transition to the Salesforce Commerce Cloud platform while simultaneously implementing Certona’s advanced personalization solutions. This strategic project resulted in a double-digit increase in revenue per shopper visit when a shopper engaged with Certona’s personalized experiences.
“Certona’s personalization platform provides us with the merchandising and testing flexibility to better understand and meet the expectations of our customers. The ability to optimize experience strategies by testing multiple experiences within any location to further individualize the shopper’s journey is key for our business,” said Sejal Solanki, Director of Digital Experience and Product Development at Charlotte Russe. “By extending our relationship with Certona, we’re excited to continue our momentum towards delivering a superior shopping experience.”
Certona’s industry leading personalization solutions, proven best practices and experience with supporting over 250 Salesforce Commerce Cloud site implementations serve as key factors for the continued relationship.
“While many online retailers are enamored with the myth and promise of AI to refine the shopper experience, for years, innovative retailers like Charlotte Russe have partnered with Certona to leverage the power of AI and real-time predictive analytics,” said Meyar Sheik, CEO and co-founder of Certona. “We’re excited to extend our partnership with Charlotte Russe as they continue to focus on their customers’ journey.”
Certona’s AI-based omnichannel personalization solutions power real-time individualized customer experiences for over 600 top e-commerce websites in more than 70 countries. Certona’s platform delivers 50 billion personalized experiences per month and generated $4.6 billion in client revenue in 2016. The company’s Personalized Experience Management™ platform, powered by the Certona Predictive Cloud™, increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and real-time predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints. For more information, please visit www.certona.com.
About Charlotte Russe
Charlotte Russe is a one-stop head-to-toe shopping experience for stylish girls on the go. With more than 550 stores throughout 45 states and Puerto Rico and with an ever-growing digital shopping presence, they’re always evolving and looking for what’s next. For more information, please visit http://www.CharlotteRusse.com and follow them on Instagram @CharlotteRusse…#CRItsOn.