Steve Madden Selects Certona to Personalize Shoppers’ Experience
San Diego, CA – July 15, 2014 — Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced that it was selected by Steve Madden (NASDAQ:SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.
Through Certona’s patented technology, Steve Madden can identify new and specific customer segments, and then strategically target content by segment. As shoppers navigate Steve Madden’s interactive, digital ecosystem, they receive targeted content and product recommendations that most appeal to their individual tastes.
“The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities,” said Mark Friedman, president of e-commerce for Steve Madden. “We see great potential in working with Certona to extend this one of a kind personalization and superior shopping experience to our customers – especially since Certona’s unique expertise paves a smooth road to an omnichannel future.”
Steve Madden can set granular rules within the Certona platform to ensure it is closely aligning initiatives with customer preferences and activity. This is complimented with deep testing and reporting capabilities that provide visibility into how specific campaigns, products and content are resonating with shoppers.
“We are proud to add Steve Madden to our impressive roster of fashion clients,” said Meyar Sheik, CEO of Certona. “Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints.”
With the highest performing personalization platform on the market, Certona delivers the most data-driven, one-to-one customer experiences. Its patented, predictive, real-time solutions enable retailers and brands to drive more revenue and engagement across all touch points.
For more information, please visit www.certona.com
About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden®, Steven by Steve Madden®, Madden Girl®, Freebird by Steven®, Stevies®, Betsey Johnson®, Betseyville®, Brian Atwood®, B Brian Atwood®, Report Signature®, Report®, Big Buddha®, Wild Pair®, Cejon® and Mad Love®, the Company is the licensee of various brands, including Olsenboye® for footwear, handbags and belts and Superga® and l.e.i.® for footwear. The Company also designs and sources products under private label brand names for various retailers. The Company’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 124 retail stores (including the Company’s four Internet stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.
Delivering personalized customer experiences for the world’s most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona’s cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. Internet Retailer’s (IR) “Top Tech 2014” lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000.