Tailored Brands Selects Certona as its Strategic Personalization Partner
Men’s Wearhouse and Jos. A. Bank elevate their customer experience with omnichannel personalization
SAN DIEGO, CALIF. April 20, 2017 — Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced it has partnered with Tailored Brands, Inc. (NYSE: TLRD), one of the largest specialty retailers of men’s apparel, to enhance the customer experience across two of their main websites, Josbank.com and Menswearhouse.com. The partnership strengthens Tailored Brands’ ongoing commitment to delivering a personalized, world-class shopping experience.
By partnering with Certona, Tailored Brands can now provide its Men’s Wearhouse and Jos. A. Bank online shoppers with a highly personalized digital experience similar to its in-store customer experience. Certona’s personalization solutions empower Tailored Brands to leverage deep shopper insights, real-time context and predictive analytics delivering the most relevant experience to each individual shopper via the web and mobile channels.
Major aspects of the shopper experience journey, from the homepage to checkout, will be dynamically personalized using Certona’s advanced personalization capabilities as well as their Predictive Search and Discovery solutions which includes Predictive Landing Pages, Visual Search, Visual Navigation, Auto Discovery and Product Finder.
“At Men’s Wearhouse and Jos. A. Bank, our customers receive a one-of-a-kind shopping experience that prioritizes convenience and personal style preferences,” said Samantha Lee, VP of Site Management and Customer Experience of Tailored Brands. “We see omnichannel personalization as a strategy for evolving the way our customers engage with our brands. Certona is a valued partner and the foundation in our efforts to further advance the digital experience.”
Certona’s industry leading 1:1 personalization solutions, proven best practices and experience in integrating with IBM® WebSphere®, serve as key elements for the new partnership. “As today’s digitally-savvy shoppers engage with brands through multiple channels and touch points, it’s critical for retailers to deliver a seamless and cohesive individualized shopping experience,” said Meyar Sheik, CEO of Certona. “Our partnership with Tailored Brands connects their in-store personal touch with the convenience of online shopping. We look forward to working closely with Tailored Brands as they continue to grow and tailor experiences for each individual shopper.” Contact us for more information.
Certona’s robust omnichannel personalization solutions power individualized customer experiences for over 500 top e-commerce websites in more than 70 countries. Certona’s platform delivers 50 billion personalized experiences per month and generated $4.6 billion in client revenue in 2016. The company’s Personalized Experience Management™ platform, powered by the Certona Predictive Cloud™, increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and real-time predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints. For more information, please visit www.certona.com.
About Tailored Brands, Inc.
Tailored Brands, Inc. is a leading authority on helping men dress for work, special occasions and everyday life. We serve our customers through an expansive omnichannel network that includes over 1,600 locations in the U.S. and Canada as well as our branded e-commerce websites. Our brands include Men’s Wearhouse, Jos. A. Bank, Joseph Abboud, Moores Clothing for Men and K&G. We also operate an international corporate apparel and workwear group consisting of Dimensions, Alexandra and Yaffy in the United Kingdom and Twin Hill in the United States.
For additional information on Tailored Brands, please visit the Company’s websites at www.tailoredbrands.com, www.menswearhouse.com, www.josbank.com, www.josephabboud.com, www.mooresclothing.com, www.kgstores.com, www.mwcleaners.com, www.dimensions.co.uk, www.alexandra.co.uk. and www.twinhill.com.