Press Releases

Internet Retailer Top 500 Guide lists Certona as a top personalization leader for the third year in a row

SAN DIEGO – June 8, 2011 – Certona, the market-leading provider of real-time personalization solutions for multi-channel retailers, has been listed by the Internet Retailer Top 500 Guide as a top personalization leader for the third consecutive year. Certona is one of the only personalization vendors in Internet Retailer’s Top 500 Guide to achieve such a feat.

The publication referenced Certona’s Resonance® platform as the reason for this achievement, measured by the number of Top IR 500 retailers using the platform. According to the Internet Retailer’s Top 500 Guide, the subset of Certona’s client base identified by their research generated over $15 Billion in 2010 online sales.

“All the accolades go to our talented team and superior technology platform, as we continue to develop and enhance the highest performing personalization platform in the industry,” said Meyar Sheik, CEO of Certona. “Being recognized for the third consecutive year is a true sign of consistently operating at a high level and a direct result of our measurable value and partnership approach—all of which allow our retail clients to deliver the best personalized experience to their consumers.”

Certona partners with over 300 of the largest ecommerce sites in the world generating over $20 Billion in 2010 online sales worldwide. Certona’s clients gain a competitive advantage from the power of Resonance real-time individualized profiling and targeting that delivers a unique customer experience to each individual.

Certona will be exhibiting at the Internet Retailer Conference and Exhibition June 14-16, 2011 at the San Diego Convention Center. During the show’s Technology Theater sessions, Certona’s CEO, Meyar Sheik, will speak on “Personalized Merchandising and Testing Strategies to Drive Revenue.” Visit Booth 1116 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it to schedule an appointment to learn more about the company’s personalization solutions.

- eCommerce managers can use new guide to gain a clear picture of key performance indicators (KPIs) to optimize personalization and drive revenue -

SAN DIEGO – June 1, 2011 – To assist online retailers with understanding the effectiveness of their personalization efforts and avoid the pitfalls of misinterpreting data, Certona, the leader in multi-channel personalization, has developed an industry-wide reference guide entitled: Personalization Metrics – The Definitive Guide to Measuring Success. Certona’s guide is the first in a series of reports on personalization that highlights which key performance indicators are most important for measurable value and how to utilize this data for accurate reporting.

To access the guide, visit: http://www.certona.com/metrics-definitive-guide-to-success.html

The guide’s objective is to help clarify the specific metrics for performance with recommendations and educate online retailers on the segmentation requirements needed for accurate reporting. Certona will report regularly on a new KPI and expand their metrics guide to provide a deeper understanding of these concepts such as demand, non-responders, average order values (AOVs), response rates and conversion rates, and how each should be tracked to truly measure achievements at every level.

Certona’s metrics guide is based on the accumulation of extensive historical data on how customers have purchased and interacted with its clients’ online shopping recommendations since the company’s inception in 2005.

According to Certona CEO, Meyar Sheik, product recommendations have been proven to increase average order value and conversions. In addition, he says that the question is no longer whether an ecommerce site is using personalized recommendations, but instead where and how they are being used.

“We believe that this educational guide can serve as a useful resource for retailers looking to get an edge to boost their sales and uncover any missed opportunities,” states Sheik. “In a time where every click a customer makes can be converted into measurable data, understanding the key performance indicators for recommendations and being able to make intelligent business decisions from them is an absolute must.”

- New Senior Vice President of Global Sales looks to leverage his extensive online retail experience to help expand Certona’s leadership internationally. -

SAN DIEGO – May 24, 2011 – Certona, the leader in multi-channel personalization, today announced the hire of a new Senior Vice President of Global Sales, Peter Wells. Hiring the highly qualified Wells, Certona looks to further solidify its leadership position in this fast growing and exciting category.

Wells' primary responsibilities include sales strategies, creating more value across Certona’s prospect/client lifecycle and establishing new channels to accomplish company growth goals. A proven sales leader with more than 15 years of experience concentrating on digital marketing and ecommerce, Wells has a strong successful track record in building high value, high growth companies.

Prior to Certona, Wells has been instrumental in solving complex problems for his clients and their customers; resulting in building some of the fastest growing companies in the SaaS, digital performance marketing, web analytics, VOIP, and TCP/IP application industries including Touch Commerce, Web Side Story (now part of Adobe), NetManage and AltiGen Communications. He has been involved in two IPO's and has experienced triple-digit annual growth with every venture.

“We are extremely pleased to have Peter join the Certona team,” states Certona CEO, Meyar Sheik. “We look forward to him leveraging his broad experience and knowledge of the online retail arena to further position our company as the leader in personalization.”

“I’m excited to work with Meyar and the entire Certona team,” Wells says. “They’ve successfully established themselves as the premier personalization provider with a fantastic roster of dedicated clients, proven technology, and innovation.”

Wells adds that personalization has only begun to affect the lives of consumers and will play an increasingly larger role in everyday life. “Certona is very well positioned to help companies successfully deliver the most personalized customer experience available today across multiple channels including the web, email, call centers, mobile, and social.”

- New Report Highlights Resonance® Platform’s Merchandising Management Console -

SAN DIEGO – November 3, 2010 – Certona today announced that a recent study by the Patricia Seybold Group, an independent research organization, has identified Certona as a leader in personalization for online and multi-channel retailers.

“If you are in retail or B2B ecommerce, Certona should be on your short list,” says Susan Aldrich, SVP of Patricia Seybold Group. “Resonance offers a high degree of automation for optimizing your site, and a console that gives you a high degree of control over those spots that you want to manage.”

Certona’s Resonance platform scored high in the evaluation for: Guidance and Advice, Recommendation Structure, Managing Recommendations and Operations.

Other areas that the report highlights include:

• “Certona recommendations can be delivered to any venue, including mobile devices, call center applications, print ads, emails, in-store POS devices, and catalogs.”
• “Resonance can automatically optimize the entire site, or sections of it, to achieve the merchant’s goals. This is a critical capability for large sites: sites with many pages, many customers, and/or many products.”
• “Reports measuring various metrics of success are generated and available to the client 24x7. There is no limit to testing.”

“Recommendations can improve customer experience, improve search results, and boost Web site key performance indicators. Certona Resonance Recommendations stack up very well against our evaluation criteria,” added Susan Aldrich, SVP of Patricia Seybold Group.

“We are excited to have our Resonance platform recognized by the Patricia Seybold Group” said Meyar Sheik, CEO of Certona. “We take great pride in offering our clients the highest performing recommendation engine combined with the most versatile and flexible management console to meet the needs of today’s multi-channel retailers.”

Download the Resonance Recommendations evaluation report by the Patricia Seybold Group.

Certona, the market leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, was just named to Internet Retailer’s Top 500 Guide as a top personalization vendor for 2010.

SAN DIEGO – August 5, 2010 – The publication cited the company’s Resonance® platform as the reason for this accolade, measured by the number of Top IR 500 retailers using Certona.

Certona is the only independent personalization solution provider recognized as a category leader by the Internet Retailer Top 500 Guide for two consecutive years.

“Thanks to our talented team and superior technology platform, we have developed the highest performing personalization platform in the industry” said Meyar Sheik, CEO of Certona.

“Being selected again by the Internet Retailer’s Top 500 Guide is a direct result of our measurable value and partnership approach that enables our retail clients to deliver the best personalized experience to their consumers.”

Resonance delivers an individualized experience to each visitor based on real-time profiling of each unique visitor. Combined with a flexible business rules engine, merchandisers can harness the power of real-time behavioral profiling while maintaining control and visibility over their product recommendation and personalization strategies.

Certona takes to the road next week as lead sponsor of the eTail East Conference in Baltimore, from August 9-11. Next month in Dallas, from September 27-29, Certona is the exclusive Diamond Sponsor at the Shop.org Annual Summit.

SAN DIEGO – July 20, 2010 – Certona, the leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that it has achieved triple digit annual growth for 2007 through 2009. Certona’s positive momentum continues with record results and new customers for the first two quarters of 2010.

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SAN DIEGO – May 27, 2010 – Certona, the market leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that their Resonance® platform customers generated more than $20 billion in online sales last year.

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SAN DIEGO – April 5, 2010 – Certona, the leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers today announced that it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies.

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SAN DIEGO – October 13, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, today announced its participation in on-demand email and one-to-one marketing provider ExactTarget’s Connections ’09 conference.

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SAN DIEGO – September 30, 2009 – Certona, a provider of real-time personalization and optimization solutions for multichannel retailers, was named a finalist for the 16th Annual TechAmerica High Tech Awards.

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SAN DIEGO – August 31, 2009 – Certona, a provider of real-time personalization and optimization solutions for multichannel retailers, announced today that its CEO, Meyar Sheik, will participate in Shop.org Annual Summit’s “The Doctor is In” program.

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SAN DIEGO – August 26, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, today announced it received top honors by the Internet Retailer 500 members in a recent survey. The company was named the top service provider in the new Personalization category by the leading e-commerce companies.

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SAN DIEGO – July 14, 2009 – Certona, the leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today the availability of the latest release of Resonance® Insight management console specifically for online merchandisers and e-commerce managers.

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SAN DIEGO – July 13, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that Redcats USA, a leader in home shopping for apparel and home furnishings, has standardized on the Resonance® platform for product recommendations across all its brands.

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SAN DIEGO – February 25, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today the addition of its Resonance® Alerts feature to enable greater customer interaction and improved sales.

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