Press Releases

Personalization leader will also present with top retailers on optimizing their digital marketing and retail

Palm Desert, CA – February 25, 2013 – At the 2013 eTail West Conference, Certona (booth #203) will demonstrate how retailers can elevate their customers’ experience by leveraging an impressive combination of real-time individualized behavioral profiling, Big Data insights, predictive analytics and one-to-one omnichannel engagement. As lead sponsor for the fourth consecutive year, Certona’s proven solutions are redefining omnichannel commerce in today’s dynamic retail market.
 

Certona’s thought leadership and superior technology will be a strong presence throughout the event. Building on its commitment to retail, Certona’s Resonance Personalization Platform continues to raise the standard in flexibility and performance for sophisticated omnichannel retailers whose goal is to deliver a seamless, consistent, and personal shopping experience their customers expect.
 

“Creating unique engaging experiences that deliver immediate and long-term value to shoppers is critical for retailers looking to obtain a competitive edge and build customer loyalty,” said Meyar Sheik, CEO of Certona. “Certona’s proven technology and deep expertise offer retailers measurable market advantage combined with the right guidance as they move further along with their personalization initiatives.”

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Company Remains the Only Pure Personalization Provider to Garner Distinction

SAN DIEGO, CA--(Marketwire - Sep 10, 2012) - Certona, the market-leading provider of real-time omnichannel personalization solutions for online and multi-channel retailers, has been listed by the Internet Retailer Top 500 Guide as a personalization leader for an unprecedented fourth year in a row.

The Internet Retailer's annual Top 500 Guide, published in May 2012, ranks the top players in North American e-retailing based on annual web sales, and identifies the vendors whose products and services power each retailer. The publication referenced Certona's proven personalization solutions as the reason for the company's recognition, measured by the number of Top IR 500 retailers using their platform.

"Being recognized for the fourth consecutive year on the Top 500 list is not only an outstanding achievement, but also bona fide validation that Certona remains a preferred choice among the world's most recognized brands and retailers," said Meyar Sheik, CEO of Certona. "Our technology platform has become synonymous with superior innovation, performance, and value, and we are committed to providing real-time omnichannel personalization solutions that will drive retailer success. This honor is a testament to all the hard work and dedication put forth by our talented team, and the consistent results we continue to deliver for our clients."

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Live webinar and companion white paper deliver best practices for mobile personalization strategies.

San Diego, CA – October 3, 2012 – Certona, the market-leading provider of real-time omnichannel personalization solutions for online and multichannel retailers, today announced that it is hosting a free webinar entitled “The True Experience of One: Personalizing the Mobile Shopping Experience” on October 9^th at 10 a.m. PDT/ 1 p.m. EDT. This live web event will reveal findings from a recent retailer survey, as well as outline specific strategies for retailers looking to implement the most successful mobile programs. 

According to the National Retail Federation, more than half of total online retail revenue will come from mobile by 2014. As mobile adoption continues to increase at unprecedented rates, smartphones and other popular mobile devices have become electronic lifelines for today’s convenience-driven consumer. In order to retain a competitive advantage and cultivate customer loyalty, retailers must proactively engage buyers with personalization strategies that deliver a highly individualized customer experience.  

Featuring insights from Mark Loucks, Vice President of Channel Development, Certona, and Debbie Hauss, Editor-in-Chief, Retail TouchPoints, this 60-minute live web event will highlight new, proprietary market research that will help retailers understand how to prioritize and implement key personalization strategies for success in the mobile world.

Main topics include:

• How to personalize the mobile experience
• Integrating mobile into a successful omnichannel strategy
• Prioritizing mobile initiatives
• The steps to mobile success

Click here to register for the event

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Internet Retailer Top 500 Guide lists Certona as a top personalization leader for the third year in a row

SAN DIEGO – June 8, 2011 – Certona, the market-leading provider of real-time personalization solutions for multi-channel retailers, has been listed by the Internet Retailer Top 500 Guide as a top personalization leader for the third consecutive year. Certona is one of the only personalization vendors in Internet Retailer’s Top 500 Guide to achieve such a feat.

The publication referenced Certona’s Resonance® platform as the reason for this achievement, measured by the number of Top IR 500 retailers using the platform. According to the Internet Retailer’s Top 500 Guide, the subset of Certona’s client base identified by their research generated over $15 Billion in 2010 online sales.

“All the accolades go to our talented team and superior technology platform, as we continue to develop and enhance the highest performing personalization platform in the industry,” said Meyar Sheik, CEO of Certona. “Being recognized for the third consecutive year is a true sign of consistently operating at a high level and a direct result of our measurable value and partnership approach—all of which allow our retail clients to deliver the best personalized experience to their consumers.”

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- eCommerce managers can use new guide to gain a clear picture of key performance indicators (KPIs) to optimize personalization and drive revenue -

SAN DIEGO – June 1, 2011 – To assist online retailers with understanding the effectiveness of their personalization efforts and avoid the pitfalls of misinterpreting data, Certona, the leader in multi-channel personalization, has developed an industry-wide reference guide entitled: Personalization Metrics – The Definitive Guide to Measuring Success. Certona’s guide is the first in a series of reports on personalization that highlights which key performance indicators are most important for measurable value and how to utilize this data for accurate reporting.

To access the guide, visit: http://www.certona.com/metrics-definitive-guide-to-success.html

The guide’s objective is to help clarify the specific metrics for performance with recommendations and educate online retailers on the segmentation requirements needed for accurate reporting. Certona will report regularly on a new KPI and expand their metrics guide to provide a deeper understanding of these concepts such as demand, non-responders, average order values (AOVs), response rates and conversion rates, and how each should be tracked to truly measure achievements at every level.

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- New Senior Vice President of Global Sales looks to leverage his extensive online retail experience to help expand Certona’s leadership internationally. -

SAN DIEGO – May 24, 2011 – Certona, the leader in multi-channel personalization, today announced the hire of a new Senior Vice President of Global Sales, Peter Wells. Hiring the highly qualified Wells, Certona looks to further solidify its leadership position in this fast growing and exciting category.

Wells' primary responsibilities include sales strategies, creating more value across Certona’s prospect/client lifecycle and establishing new channels to accomplish company growth goals. A proven sales leader with more than 15 years of experience concentrating on digital marketing and ecommerce, Wells has a strong successful track record in building high value, high growth companies.

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- New Report Highlights Resonance® Platform’s Merchandising Management Console -

SAN DIEGO – November 3, 2010 – Certona today announced that a recent study by the Patricia Seybold Group, an independent research organization, has identified Certona as a leader in personalization for online and multi-channel retailers.

“If you are in retail or B2B ecommerce, Certona should be on your short list,” says Susan Aldrich, SVP of Patricia Seybold Group. “Resonance offers a high degree of automation for optimizing your site, and a console that gives you a high degree of control over those spots that you want to manage.”

Certona’s Resonance platform scored high in the evaluation for: Guidance and Advice, Recommendation Structure, Managing Recommendations and Operations.

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Certona, the market leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, was just named to Internet Retailer’s Top 500 Guide as a top personalization vendor for 2010.

SAN DIEGO – August 5, 2010 – The publication cited the company’s Resonance® platform as the reason for this accolade, measured by the number of Top IR 500 retailers using Certona.

Certona is the only independent personalization solution provider recognized as a category leader by the Internet Retailer Top 500 Guide for two consecutive years.

“Thanks to our talented team and superior technology platform, we have developed the highest performing personalization platform in the industry” said Meyar Sheik, CEO of Certona.

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SAN DIEGO – July 20, 2010 – Certona, the leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that it has achieved triple digit annual growth for 2007 through 2009. Certona’s positive momentum continues with record results and new customers for the first two quarters of 2010.

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SAN DIEGO – May 27, 2010 – Certona, the market leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that their Resonance® platform customers generated more than $20 billion in online sales last year.

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SAN DIEGO – April 5, 2010 – Certona, the leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers today announced that it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies.

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SAN DIEGO – October 13, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, today announced its participation in on-demand email and one-to-one marketing provider ExactTarget’s Connections ’09 conference.

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SAN DIEGO – September 30, 2009 – Certona, a provider of real-time personalization and optimization solutions for multichannel retailers, was named a finalist for the 16th Annual TechAmerica High Tech Awards.

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SAN DIEGO – August 31, 2009 – Certona, a provider of real-time personalization and optimization solutions for multichannel retailers, announced today that its CEO, Meyar Sheik, will participate in Shop.org Annual Summit’s “The Doctor is In” program.

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SAN DIEGO – August 26, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, today announced it received top honors by the Internet Retailer 500 members in a recent survey. The company was named the top service provider in the new Personalization category by the leading e-commerce companies.

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