Certona Reveals Key Strategies for Mobile Success in New Webinar
Live webinar and companion white paper deliver best practices for mobile personalization strategies.
San Diego, CA – October 3, 2012 – Certona, the market-leading provider of real-time omnichannel personalization solutions for online and multichannel retailers, today announced that it is hosting a free webinar entitled “The True Experience of One: Personalizing the Mobile Shopping Experience” on October 9th at 10 a.m. PDT/ 1 p.m. EDT. This live web event will reveal findings from a recent retailer survey, as well as outline specific strategies for retailers looking to implement the most successful mobile programs.
According to the National Retail Federation, more than half of total online retail revenue will come from mobile by 2014. As mobile adoption continues to increase at unprecedented rates, smartphones and other popular mobile devices have become electronic lifelines for today’s convenience-driven consumer. In order to retain a competitive advantage and cultivate customer loyalty, retailers must proactively engage buyers with personalization strategies that deliver a highly individualized customer experience.
Featuring insights from Mark Loucks, Vice President of Channel Development, Certona, and Debbie Hauss, Editor-in-Chief, Retail TouchPoints, this 60-minute live web event will highlight new, proprietary market research that will help retailers understand how to prioritize and implement key personalization strategies for success in the mobile world.
Main topics include:
- How to personalize the mobile experience
- Integrating mobile into a successful omnichannel strategy
- Prioritizing mobile initiatives
- The steps to mobile success
Click here to register for the event