Press Releases

Certona, Aberdeen unveil Retail Software as a Service report

SAN DIEGO – February 18, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today its sponsorship of Aberdeen’s recently launched “Retail On Demand: Software as a Service takes off” report. The research firm surveyed more than 110 retail enterprises between October and December 2008 to determine the compelling reasons to implement such technology systems.

Certona’s Real-Time Personalization Solution Helps Raise PETCO’s Online Sales

SAN DIEGO – February 2, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that PETCO achieved significant results in increased online sales and order values on its Web site, www.PETCO.com, using Certona’s Resonance® solution in the last quarter of 2008.

Guess?, Inc. increases revenues, average order values through Certona’s Resonance

SAN DIEGO – January 28, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today that Guess?, Inc. renewed its Resonance® subscription agreement with Certona after seeing much success with the service in 2007 and 2008.

Certona, Forrester Research to hold educational Web Seminar

SAN DIEGO – July 24, 2008 – Certona, a provider of real-time optimization and personalization solutions for multichannel retailers, announced today that it will conduct a free Web seminar with research firm Forrester on July 31.

Certona closes $7.0 million Series A financing

SAN DIEGO – July 22, 2008 – Certona, a provider of automated optimization and personalization solutions for multichannel retailers, announced today that it has closed a $7.0 million Series A financing led by ABS Ventures, with participation from previous investor, Express Ventures.

Certona Joins Bazaarvoice Radius for Integrated Social Commerce Strategies

San Diego – May 5, 2008 – Certona, a provider of automated optimization and personalization solutions for multi-channel retailers, today announced that it has joined Bazaarvoice Radius, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors.

Certona, LENSER announce partnership

SAN DIEGO – April 23, 2008 – Certona Corporation, a provider of automated optimization and personalization solutions for multichannel retailers, announced today a strategic partnership with LENSER.

Personal Creations signs multi-year renewal with Certona

SAN DIEGO – March 17, 2008 – Certona Corporation, a provider of automated optimization and personalization solutions for multi-channel retailers, announced today that Personal Creations signed a multi-year renewal agreement for the company’s Resonance® revenue optimization platform.

Lillian Vernon implements Certona’s Resonance

SAN DIEGO – February 11, 2008 – Certona Corporation, a provider of automated optimization and personalization solutions for multi-channel retailers, announced today that Lillian Vernon Corporation implemented its Resonance® Web 2.0 platform just prior to the 2007 holiday season.

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Press Releases

Certona, Aberdeen unveil Retail Software as a Service report

Certona’s Real-Time Personalization Solution Helps Raise PETCO’s Online Sales

Guess?, Inc. increases revenues, average order values through Certona’s Resonance

Certona, Forrester Research to hold educational Web Seminar

Certona closes $7.0 million Series A financing

Certona Joins Bazaarvoice Radius for Integrated Social Commerce Strategies

Certona, LENSER announce partnership

Personal Creations signs multi-year renewal with Certona

Lillian Vernon implements Certona’s Resonance

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.