Certona, Aberdeen unveil Retail Software as a Service report

SAN DIEGO – February 18, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today its sponsorship of Aberdeen’s recently launched “Retail On Demand: Software as a Service takes off” report. The research firm surveyed more than 110 retail enterprises between October and December 2008 to determine the compelling reasons to implement such technology systems.

“In the present economic conditions, SaaS-based web commerce applications do support the lean IT initiatives of retailers both in terms of reducing capital infrastructure and associated IT support costs. Best-in-Class companies have reduced their IT costs by 17 percent due to the use of SaaS applications,” says Sahir Anand, senior retail analyst and author of the “SaaS in Retail” benchmark report. “Our conversations with end-users indicate that Certona’s Resonance platform is certainly one of the services we think many organizations should consider implementing to realize benefits of SaaS applications.”

The 21-page report benchmarks the requirements for success and required actions to successfully implement SaaS technology. More information on the report is available at http://www.certona.com/.

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

-John Lazarchic, VP of E-commerce, PETCO.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

-Mike Relich, CIO at Guess?, Inc.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

-Milton Pappas, Executive VP of Marketing & E-Commerce, Redcats USA

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.

-Jeff Stone, CEO at BikeSomeWhere.com