Certona CEO shares best practices in Shop.org's “The Doctor is In” program

SAN DIEGO – August 31, 2009 – Certona, a provider of real-time personalization and optimization solutions for multichannel retailers, announced today that its CEO, Meyar Sheik, will participate in Shop.org Annual Summit’s “The Doctor is In” program.

A personalization and Web Analytics pioneer, Sheik will be one of 12 experts that attendees can reserve for 20-minute slots of time to discuss various web site and ecommerce issues that they may be experiencing.

“I’m really looking forward to speaking with online and multichannel retail executives about their online conversion and revenue challenges and opportunities,” said Sheik.

“It’s one of the things I enjoy most about our business – seeing how certain technologies and practices can increase sales, basket size and repeat business. It’s why we started Certona and launched our Resonance personalization platform in the first place.”

Attendees that sign up for Sheik’s help will get a thorough review of their site as well insights into some quick-win opportunities to use product merchandising, placement, dynamic recommendations, unique site search techniques and post purchase crosssell/up-sell strategies to raise average order values while also drive customers back more frequently for greater e-commerce conversions.

Sheik is a seasoned software industry executive with 25 years of experience. Since 2000, he has been working with some of the largest online retail brands. Sheik possesses a wealth of first-hand knowledge in the areas of web analytics, recommendations, real-time personalization and revenue optimization. Prior to cofounding Certona, he was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture).

There is no charge for these meetings, but seats are limited. Registered attendees of Shop.org’s Annual Summit are strongly encouraged to sign up well in advance at http://www.shop.org/web/summit09/doctor#register.

Certona is a proud Platinum Sponsor of the 2009 Shop.org Annual Summit.

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

-John Lazarchic, VP of E-commerce, PETCO.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

-Mike Relich, CIO at Guess?, Inc.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

-Milton Pappas, Executive VP of Marketing & E-Commerce, Redcats USA

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.

-Jeff Stone, CEO at BikeSomeWhere.com