Certona, Forrester Research to hold educational Web Seminar

SAN DIEGO – July 24, 2008 – Certona, a provider of real-time optimization and personalization solutions for multichannel retailers, announced today that it will conduct a free Web seminar with research firm Forrester on July 31.

Entitled, “Three Steps for Online Retailers to Increase Holiday Sales,” the event will discuss how corporations can automate and optimize their online merchandising to overcome the current economic environment and its likely impact on sales this holiday season.

Speakers will include:

Sucharita Mulpuru, Principal Analyst at Forrester and author of “Which Personalization Tools Work for eCommerce - and Why,” who will present recent research on consumer trends related to the desire for relevant, personalized content when visiting eCommerce sites and how technology is facilitating the personalization process.

Meyar Sheik, Chief Executive Officer at Certona. Prior to co-founding Certona, he served as CMO and COO for Web analytics pioneer WebSideStory, now part of Omniture. Mr. Sheik will outline what e-tailers can do to improve average order value and enhance the customer online experience by taking advantage of currently available technology solutions. He will highlight how successful online retailers today are leveraging personalization technology to:

Provide product recommendations based on current visitor interest.
Drive targeted e-mail campaigns and offline campaigns.
Leverage site search behavior to predict the ideal product fit for each consumer.

The Web seminar will take place on July 31 at 2 p.m. EDT/11 a.m. PDT. To register, visit www.certona.com.

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

-John Lazarchic, VP of E-commerce, PETCO.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

-Mike Relich, CIO at Guess?, Inc.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

-Milton Pappas, Executive VP of Marketing & E-Commerce, Redcats USA

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.

-Jeff Stone, CEO at BikeSomeWhere.com