Certona launches Resonance® Alerts service

SAN DIEGO – February 25, 2009 – Certona, a provider of real-time personalization and revenue optimization solutions for multi-channel retailers, announced today the addition of its Resonance® Alerts feature to enable greater customer interaction and improved sales.

This additional (SaaS) offering enables visitors to opt-in to receive alerts on new products, special offers, back in stock notifications and personalized promotions that are based on customer behavioral profile and preferences.

“We see great potential with such a system in enhancing our customer service as well as increasing sales conversion rates and top-line revenue, which is why we’re in the process of deploying Resonance Alerts with our e-commerce sites,” said Faramarz Farhoodi, CIO and Vice President of e-Commerce at MotoSport.

“We’ve had terrific success with the Resonance system overall, having seen a significant increase in average order value and items per order from visitors who clicked on the platform’s product recommendations. This additional offering will further improve our efforts to be a most favored shopping destination for consumers.”

New and existing subscribers to the Resonance Recommendations service can add the Resonance Alerts feature to their site for no additional fees.

Resonance Alerts collects e-mail and preference information and customers can choose the alerts they’d like to receive, including back-in-stock items, new product availability, sale items by product category and personalized product recommendations.

“We are continually enhancing Resonance’s capabilities to empower retailers to turn hit or miss shopping interactions into personalized and rewarding experiences for each individual,” said Meyar Sheik, CEO of Certona. “How ever our retailers interact with their customers, our service profiles shopper behavior, purchases, preferences and automatically makes the optimal recommendations in real-time, thereby directly benefiting a retailer’s bottom line.”

Resonance Alerts is an extension of Certona’s Resonance real-time personalization and revenue optimization platform. The service also provides retailers ROI reporting capabilities to measure the positive effects on increased sign-ups, messages, responses, conversions and contributions.

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

-John Lazarchic, VP of E-commerce, PETCO.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

-Mike Relich, CIO at Guess?, Inc.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

-Milton Pappas, Executive VP of Marketing & E-Commerce, Redcats USA

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.

-Jeff Stone, CEO at BikeSomeWhere.com