Certona Recognized for Second Consecutive Year as Top Personalization Solution Provider

Certona, the market leading provider of real-time personalization and revenue optimization solutions for multi-channel retailers, was just named to Internet Retailer’s Top 500 Guide as a top personalization vendor for 2010.

SAN DIEGO – August 5, 2010 – The publication cited the company’s Resonance® platform as the reason for this accolade, measured by the number of Top IR 500 retailers using Certona.

Certona is the only independent personalization solution provider recognized as a category leader by the Internet Retailer Top 500 Guide for two consecutive years.

“Thanks to our talented team and superior technology platform, we have developed the highest performing personalization platform in the industry” said Meyar Sheik, CEO of Certona.

“Being selected again by the Internet Retailer’s Top 500 Guide is a direct result of our measurable value and partnership approach that enables our retail clients to deliver the best personalized experience to their consumers.”

Resonance delivers an individualized experience to each visitor based on real-time profiling of each unique visitor. Combined with a flexible business rules engine, merchandisers can harness the power of real-time behavioral profiling while maintaining control and visibility over their product recommendation and personalization strategies.

Certona takes to the road next week as lead sponsor of the eTail East Conference in Baltimore, from August 9-11. Next month in Dallas, from September 27-29, Certona is the exclusive Diamond Sponsor at the Shop.org Annual Summit.