Resonance Alerts

Stay Engaged with Opt-in Email Alerts and Mobile Messaging

Retailers need to stay engaged with shoppers to turn them into loyal customers. Resonance^® Alerts™ leverages the power of shopper profiling and individualized targeting to deliver highly personalized alert emails to retail customers. As shoppers sign up for the alert types they want to receive, retailers gain information about the preferred products, categories and brands that each shopper is interested in.

Keep customers informed and bring them back to your store with alerts for New Products, Back-In-Stock, New Sales and Promotions, Shopping Cart Abandonment, Similar Products, and Category Picks

When triggering alert messages, Resonance uses this information, along with each shopper’s most recent and relevant online behavior, to make the most relevant product recommendations and promotions in the alerts. In addition to individual preferences and profiles, Resonance also incorporates merchandising goals, product catalog profiles and business rules to optimize alert messaging.

Proven Benefits

Capture preferences for products, brands and categories explicitly from shoppers on your site
Acquire contact information to communicate with shoppers before they even purchase
Increase the ability to provide more relevant product recommendations, content, and promotional offers in alert emails and messages
Reduce time spent on manual management of alerts messages and recommendations
Maximize revenue and customer satisfaction

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Resonance Alerts

Stay Engaged with Opt-in Email Alerts and Mobile Messaging

Proven Benefits

Resonance is a valuable service for multi-channel retailers like PETCO. We've found that Recommendations were found in more than 10 percent of all orders and we expect that number to continue to grow.

Resonance has provided our visitors with more relevant choices and in turn has increased our sales.

With transparency in their A/B testing, easily quantifiable results and automated operations, Certona has been an ideal partner for automated recommendations.

With more personalized search results, our customers didn`t have to keep searching deeper into site search results, and we definitely saw an increase in conversions.