How It Works
Resonance® turns hit or miss shopping interactions into personal and effective experiences by tailoring visits to the individual. Resonance combines inputs from:
- Real-time—the current shopping interaction
- Historical—aggregate and individual customer history and demographics
- Catalog—product and content attributes
In addition, Resonance multi-channel optimization incorporates retailer specific merchandising and business rules to support retailer requirements and initiatives for sale items, new product introductions, inventory management, margin goals, pricing rules, promotions, cross-selling and other merchandising.
Resonance not only supports multiple algorithms, but also optimizes among them. Retailers can limit Resonance to a specific algorithm or let Resonance choose the optimal algorithm for each recommendation instance.
Resonance real-time optimization processes these inputs to create individualized targeted content that can drive a variety of use cases from web and marketing applications to cross channel and business applications.