Resonance^® turns hit or miss shopping interactions into personal and effective experiences by tailoring visits to the individual. Resonance combines inputs from:

• Real-time—the current shopping interaction
• Historical—aggregate and individual customer history and demographics
• Catalog—product and content attributes

In addition, Resonance multi-channel optimization incorporates retailer specific merchandising and business rules to support retailer requirements and initiatives for sale items, new product introductions, inventory management, margin goals, pricing rules, promotions, cross-selling and other merchandising.

Resonance not only supports multiple algorithms, but also optimizes among them. Retailers can limit Resonance to a specific algorithm or let Resonance choose the optimal algorithm for each recommendation instance.

Resonance real-time optimization processes these inputs to create individualized targeted content that can drive a variety of use cases from web and marketing applications to cross channel and business applications.