Certona Contact Center
Empower Your Agents with Customer Product Recommendations
Retailers understand the value of getting to know their customer’s unique needs, even as these needs change with each and every shopping experience. Certona Contact Center leverages the power of Resonance behavioral profiling and individualized customer targeting to deliver personalized recommendations for customers calling into a contact center.
Through the Resonance Software-as-a-Service (SaaS) platform, purchase history is integrated into Resonance profiles to make product recommendations and promotions even more relevant to the individual shopper, not ‘one-size-fits-all’. By tracking and profiling the purchase behavior of a retailer’s customers and their interactions with the product catalog in great detail, Resonance gains a unique and accurate understanding of each shopper’s affinities and product interests.
- Increase the ability to provide more relevant product recommendations, content, and promotional offers
- Provide contact center personnel with relevant information for cross-sell and up-sell offers and promotions
- Recover time spent on manual management of recommendations
- Maximize revenue and customer satisfaction