To optimize revenue beyond top line improvements, a personalization solution must take into account business drivers, merchandising rules, marketing goals and other factors across all channels and customer touch points.
Resonance® optimization incorporates these specific merchandising and business rules to support retail requirements and initiatives for sale items, new product introductions, inventory management, margin goals, pricing rules, promotions, cross-selling and other merchandising.
Merchandisers are experts at their products and catalogs. Yet with large, dynamic catalogs, broad user bases and 24/7 inventory changes, there is a trade-off between the scope of personalization needed and the cost of time and resources to manage it manually. With Resonance, merchandisers are finally able to manage their merchandise automatically with the flexibility and control to set strategic business rules or let Certona’s team of personalization experts provide the best industry guidance.