Technology Overview

The Resonance Personalization Platform is a software-as-a-service (SaaS) solution from Certona that personalizes the entire customer lifecycle from Acquisition to Engagement, Conversion and Retention.

In contrast to most recommendation engines, Resonance delivers highly targeted and optimized recommendations to each visitor automatically based on each individual's unique real-time behavioral profile and purchase patterns. Resonance profiles first time visitors after only 3-4 clicks and then keeps learning on return interactions and from the aggregate community behavior.

Resonance is highly scalable and self-optimizing with very low cost of computing, deployment and minimal ongoing maintenance. We offer both fixed fee and performance pricing based on the revenue and traffic volume of the site.

Resonance Benefits:

• Acquire more customers with personalized marketing campaigns that drive more traffic
• Engage visitors immediately with personalized landing pages tailored in real-time to the context of their visit
• Convert shoppers with optimized product recommendations, content, and promotional offers
• Re-market to customers with personalized transactional emails and personalized opt-in alert marketing