Whitepapers

CertonaWhitepaper

Critical Success Factors for Omnichannel Personalization

Learn to use real-time personalization to increase sales, raise average order value and improve conversions. Address the factors for revenue optimization and how to select a personalization platform.

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Certona_Omnichannel_Personalization

Discover the Power of Omnichannel
Personalization 

With the omnichannel shopper has come the expectation of an omnichannel experience. What does that mean and what does that entail though? In this whitepaper, learn what true omnichannel personalization is and how you can ensure consumer delight. 

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Certona-Metrics-Guide

Personalization Metrics: The Definitive Guide to Measuring Success

Gain deep insight into non-responders, conversion rates, average order value, segmentation, and demand from recommendations. The industry's first report on which key performance indicators are most important for effective personalization and measurable value.

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MovingForward-Title-Page

Moving Forward with Mobile

This whitepaper offers the key insights retailers are looking for when determining the best ways to provide a personalized experience to consumers in their mobile channel. 

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