Certona Email

Maximize Revenue with Higher Conversions and Sales per Email Campaign

Leverage real-time web site behavior, purchase history and catalog product profiles into your email communications.

Web site behavior and email interaction provide a wealth of data about each customer’s searching, shopping and purchase behavior. Retailers must tap into that data to optimize returns on their email communications—from transactional emails to marketing campaigns.

Certona Email leverages the power of website and email behavioral profiling and individualized customer targeting to deliver highly personalized emails to retail customers. Certona Email improves transactional email, marketing campaigns, and list building for product promotional emails.

Proven Benefits

• Optimize revenue with more conversions and higher sales per email campaign
• Convert shoppers with optimized product recommendations, content, and promotional email offers
• Retain and recover customers with personalized transactional emails and opt-in alert marketing
• Control merchandising rules and business drivers within emails to your specifications
• Analyze email campaigns with in depth, real-time reports and analytics