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Certona Adapt the Web Site to the Individual SM
Resonance®: Automated, Real-Time Behavioral Targeting for
Online Retailers, Advertisers and Publishers
Resonance Overview
Resonance Features
& Benefits
Resonance Applications
 
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  Resonance for Cross Sell/Up-Sell

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Resonance Applications

Resonance is offered as a hosted ASP service. Based on proprietary neural network technology, the Resonance platform has been designed from the ground up with a “service oriented architecture”, enabling other data sources and applications to easily integrate with Resonance using XML feeds, Web Services, .NET and other common web integrations standards.

Resonance is also licensed as software to large partners and customers requiring complete control and deeper integration with their existing infrastructure.

Resonance relies only on the individual visitor’s clickstream data (web analytics) already collected by the site to offer automated, real-time:

• Cross-Sell/Up-Sell Product Offers
• Related Links Recommendation
• Web Content Personalization
• Enhanced Search & Navigation
• Targeted e-Mail Campaigns
• Online Ad Targeting
• Related Products Recommendation
• Dynamic Profiling & Segmentation

To learn more about what Resonance can do for your web site, please send an
e-mail with your contact information to: demo@certona.com, or call us at 858.586.0646.