• Real-Time
• Automated
• Non-Intrusive
• Anonymous Profiling
• Hosted ASP Solution

The most unique and revolutionary aspect of the Resonance technology is its ability to accurately predict a visitor’s interests and affinities in products or advertisements, thereby offering them relevant, novel recommendations based solely on the visitor’s online behavior and interactions with the web site.

Resonance addresses the three most significant roadblocks to effectively cross-selling and up-selling merchandise via online targeted marketing:

Automation: Does not require any human intervention or merchandiser or product domain expertise

Implementation and Operations: Offered as an on-demand (ASP) service with complete technical support

Scalability: Cost-effective computing in high-volume, high-transaction web site environments

Resonance’s unique “100% behavioral-based” approach to consumer targeting has several key benefits:

Consumer Privacy-Friendly: The behavioral targeting approach is the most privacy friendly method from the consumer’s perspective, since the consumer is not required to provide any personally identifiable information or demographics to the site and all the behavioral tracking is done anonymously.

Accurate & Novel: It is accurate and relevant because consumers’ present behaviors on the site are the most accurate representation of their interests and needs at that time, not the demographic information that they filled out months ago.

Non-Intrusive: The consumer’s web experience is significantly enhanced by not having to fill out annoying pop-up surveys or lengthy and intrusive online registration profiles, which are difficult to keep up-to-date.

To learn more about what Resonance can do for your web site, please send an
e-mail with your contact information to: demo@certona.com, or call us at 858.586.0646.