Whether you sell products, publish content or serve ads on your web site, your online customers and visitors want to see more relevant choices with less clutter. If you can understand your site visitors’ behaviors and are able to instantly deliver what they need and what they like, you will realize the true power and benefit of real-time optimization and behavioral targeting.

Resonance® is a Web 2.0 optimization and personalization platform that automates a company’s ability to provide relevant, individualized content and experience in real-time that calls visitors to an online sales or other marketing-related action. The “self-optimizing” system is powered by a sophisticated neural networks engine to deliver real-time product, content, and promotional offers to multiple channels – web, email, call center, point-of-sale, RSS, social networks and mobile. Customers are usually up and running in 2-3 weeks.

The benefits in doing so include increased click-thru rates, conversions, average order value and online revenues.

As an on-demand (SaaS) Web 2.0 platform , Resonance requires:

1. No PhDs
2. No Costly Software
3. No Complex Data Warehouse
4. No Visitor Demographics or Surveys
5. No Setup or Implementation Fees

Resonance eliminates the tedious, labor-intensive task of manually generating numerous relevant product or content recommendations and personalized promotions to online visitors, empowering organizations to:

1. Increase their ability to perform more relevant recommendations 
2. Enhance e-mails with personalized merchandising and content
3. Better pinpoint online ads to reach the right type of visitor each time
4. Automatically adapt and personalize Web content.

Resonance leverages the traffic patterns of visitors to help optimize their Web experience without the need for any personal information, third-party cookies or special interaction with the individual. This process is also the most effective way to deliver relevant content because consumers’ present behaviors on the site are the most accurate representation of their interests and needs at that time, rather than the demographic information filled out through an online form months ago.

Resonance is so effective that Certona offers its customers an optional pricing model that is 100% based on the actual measurable performance of the service. 

To learn more about what Resonance can do for your web site, please send an
e-mail with your contact information to: sales@certona.com, or call us at 858.586.0646.