One of the most effective strategies for success is capitalizing on personalization. Combining account level and CRM attributes, new customer segments and personas better inform and drive more relevant experiences. As a result, this makes your customers’ jobs easier by helping them find what they are looking for faster—which is the primary goal for your B2B buyers!
By 2018, Gartner predicts, B2B companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.
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