certona product finder & Gift finder

Next-generation guided discovery that combines the in-store personal touch with the convenience of online shopping

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In-Store Personal Touch with the Convenience of
Online Shopping

Give your customers the best of both worlds with Certona Product Finder & Gift Finder, the interactive guided discovery tool that recreates the one-to-one personal touch formerly limited to in-store environments. Like your best store associate, it asks shoppers a series of interactive questions and captures insights to deliver personalized product recommendations and offers, all based on answers, interests, individual preferences and Certona’s patented behavioral and search & discovery personalization technology. The next evolutionary step in digital retail, Product Finder & Gift Finder inspire engagement and create interaction that keeps shoppers on your site and coming back for more – plus, it’s just plain fun!

Product Finder and Gift Finder in Action

Whether shopping for oneself or buying for someone else, there is an application that fits every requirement.

Product Finder

Ease the discovery process

A series of questions that uncover individual shopper traits to narrow down results from an entire product catalog or a specific category.

Gift Finder

Relieve the stress of gift buying

A series of questions that are geared toward someone other than the shopper to help uncover recipient traits for optimal gift selection.

How It Works

Through a series of functional, lifestyle and contextual questions, Product Finder & Gift Finder initiate interaction and give shoppers a voice in what they are seeking. Answers are synthesized with Certona’s patented personalization technology to deliver the most relevant results.
See a mini example of question flow below:

Dynamic Personalized Results

Questionnaires are built and managed in the easy-to-use Certona Experience Manager, with the ability to set one personalization strategy across the entire results page, or a different strategy for each slot. Use flexible business rules within select slots to bias products, align with promotions and support merchandising goals.


Start engaging your customers with interactive guided discovery, and put the fun in online shopping.


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Certona Product Finder and Gift Finder

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Personalized Guided Discovery: The Next Stage of Optimized Customer Experiences