Success Stories

Leading MRO distributor deploys Certona’s predictive personalization solutions, increases units per transaction by 46%


With over one million products available on its e-commerce site, MSC’s objective was to make it easier for their buyers to find the right product. By partnering with Certona, MSC now delivers real-time personalized buying experiences based on individual buyer profiles, historical data and in-session browsing behaviors.

Learn how they:

  • Created a simplified and efficient way for customers to find and purchase products
  • Increased product discovery resulting in a 46% boost in units per transaction
  • Reduced manual merchandising efforts by leveraging best practice personalization strategies
  • Created robust buyer profiles increasing accuracy and relevancy of product recommendations


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