With over one million products available on its e-commerce site, MSC’s objective was to make it easier for their buyers to find the right product. By partnering with Certona, MSC now delivers real-time personalized buying experiences based on individual buyer profiles, historical data and in-session browsing behaviors.
- Created a simplified and efficient way for customers to find and purchase products
- Increased product discovery resulting in a 46% boost in units per transaction
- Reduced manual merchandising efforts by leveraging best practice personalization strategies
- Created robust buyer profiles increasing accuracy and relevancy of product recommendations
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