Strategic Insights into the 2025 Holiday Retail Landscape
Feedback from 1,500 U.S. consumers on how inflation, AI, and loyalty are shaping this year’s retail landscape.
Unwrapping the Future of Holiday Shopping
The holiday season is a stress test for retail. In 2025, shoppers are entering with both caution and optimism: watching prices closely, seeking value, but still willing to splurge on experiences that matter. Monetate’s 2025 Holiday Shopper Survey reveals how consumer behavior is shifting—and how forward-thinking retailers can turn uncertainty into opportunity.
From inflationary pressures to the rise of AI-guided shopping, this year’s findings highlight both risks and rewards for brands. Retailers that double down on personalization, experiment with omnichannel strategies, and invest in loyalty will be best positioned to capture consumer trust and drive growth when it matters most.
Key Takeaways
- Value rules: 76% of shoppers are prioritizing discounts and promotions.
- Omnichannel surge: 65% plan to lean on retailer websites and apps, while in-store remains strong at 58%.
- AI under scrutiny: 69% open to AI shopping guidance—but only with strong privacy protections.
Why it Matters
The 2025 holiday season is more than a shopping event—it’s a signal for where retail is headed. Shoppers are balancing value with experience, showing loyalty to brands that respect their time, budgets, and data. That creates both pressure and opportunity for retailers.
To win in this environment, leaders need to:
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Anticipate behavior shifts with AI-driven insights that surface the right offers in real time.
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Blend digital and physical channels so every journey feels seamless—whether in-store, online, or both.
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Elevate loyalty programs beyond generic discounts to personalized rewards that build lasting trust.
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Deploy ethical AI that prioritizes transparency and privacy while still delivering convenience and discovery.
Those who adapt quickly won’t just capture seasonal spend—they’ll convert one-time buyers into lifelong advocates.
Your Playbook for Holiday Retail Success
Download the full report to explore 15 imperatives for engaging cost-conscious shoppers, building loyalty, and turning seasonal buyers into lifelong customers.