Certona's Use of Cookies

Certona uses cookies to enhance your experience, to display customized content in accordance with your browser settings, and to help us better understand how you use our website. By continuing to browse or closing this banner, you indicate your agreement.

INDUSTRY REPORT 2019 Leading Vendors to the IR Top 1000 E-Retailers

5 Tips for Delivering a Seamless Holiday Shopping Experience

5 Tips for Delivering a Seamless Holiday Shopping Experience

Thanksgiving aka Black Friday is in 2-weeks… 2-weeks! Sheesh, it always seems to sneak up so quickly, which is why most of you have been prepping since the summer. It’s now time to put the final touches in place to ensure you’re meeting shopper expectations.

One thing we know for sure is shoppers engage through multiple channels. Whether mobile, desktop, email, social or in-store you better believe the shopper expects an easy, quick and personalized experience.

As we countdown towards Thanksgiving and ultimately Black Friday, shoppers are browsing more than ever searching for which sales to hit, what items to purchase from different retailers, etc. Competition is at an all-time high so delivering a better shopping journey through a unified experience is key. Here are 5 tips for delivering a seamless experience this holiday season!

1. Enhance the Mobile Experience – More than 50% of online holiday traffic will come from a mobile device. You have limited reality, so make it count. Promote personalized product suggestions directly on the homepage to instantly engage shoppers moving them through the shopping journey faster. 1. Enhance the Mobile Experience – More than 50% of online holiday traffic will come from a mobile device. You have limited reality, so make it count. Promote personalized product suggestions directly on the homepage to instantly engage shoppers moving them through the shopping journey faster.

2. Take Advantage of Email – You have the data so use it! Stand out from competitors by delivering dynamically personalized emails that deliver the most relevant content and promotions in real time at the point of email open.

3. Instant Gratification – 64% of US online shoppers feel that it’s important for a retailer to offer “buy online, pick up in-store” (BOPIS). By giving shoppers the choice to buy online and pick up at their convenience provides a personalized experience even Amazon struggles to provide.

4. Optimize Social Campaigns – Social media marketing has come a long way. You now can tag specific items in a picture that links back to a product landing page. You work hard to get that click-through so make sure you present the most relevant and personalized page to each individual shopper. Reduce bounce rates by displaying relevant product suggestions, above the fold, to keep the shopper engaged if the main item isn’t exactly what they’re looking for.

5. Leverage Support Channels to Drive Revenue – Many shoppers are self-sufficient but during the holiday’s people tend to need a little extra help. Optimize support channels like call centers and email communications. Support resources have access to the shopper’s account information, knowing the items they’ve purchased, liked or wish listed, these resources should be suggesting similar items or looking for a cross-sell opportunity driving more revenue through support channels.

Want more holiday success tips? Download our 2017 Holiday Guide!