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Certona’s Online Retail Product Recommendations Represent $1 from Every $100 Spent Online on Cyber Monday

Certona’s Online Retail Product Recommendations Represent $1 from Every $100 Spent Online on Cyber Monday

After we tallied the numbers from an obvious positive holiday shopping season in our 2010 holiday sales study, we discovered a bit more good news regarding our clients’ performance using Certona’s Resonance recommendation engine. One of the more notable highlights shows Certona product recommendations were directly responsible for one out of every $100 spent online on Cyber Monday 2010. This percentage represents just over $100 million from the $1.028 billion in online spending that day. As a result, our product recommendations represented 10.5% of our clients $100 million in Cyber Monday sales (or 1% of the $1.028 billion spent online). That’s a pretty significant number in our book.

Along with these impressive results, our holiday shopping study also shows online spending increases in average order value (AOV) and sales conversions via product recommendations from our more than 250 Resonance Personalization Platform client sites.

Based on the findings, our Certona Resonance recommendation engine played a major role in 2010’s holiday success. Resonance recommendation conversion rates this year more than doubled the non-recommendation conversion rates on each major shopping day:

  • Black Friday receiving a significant 117% more recommendation conversions
  • Cyber Monday receiving a huge 147% more recommendation conversions
  • Green Monday receiving a huge 148% more recommendation conversions

Overall, It’s a great sign to see spending on the increase this holiday season – which means the economy is returning to health with consumer confidence on the rise. Our clients’ performance numbers reflect this positive trend and we are pleased to see our Resonance recommendation engine having a strong and positive impact on our clients’ holiday sales. We look forward to continuing this upward trend in 2011.