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Gartner Names Certona Personalization Leader For 3rd Straight Year

Certona Ranked #1 Personalization Provider to Global eCommerce Leaders

Certona Ranked #1 Personalization Provider to Global eCommerce Leaders

Additional insights on the IR Top 500 reveal Certona has led the category 10 consecutive years

SAN DIEGO, CA – July 18, 2018 — Certona, the global leader in real-time, AI-powered omnichannel personalization for the world’s largest brands and retailers, has been ranked as the #1 personalization solution in Internet Retailer’s 2018 report: Leading Vendors to the Top 1000.

Internet Retailer’s comprehensive report is an analysis of the leading 1000 global digital commerce retailers. Revenue, growth of annual sales, online sale conversion rates and average order values are calculated across 30 categories in order to rank the top solution providers. Certona, in addition to being officially ranked as the leading personalization vendor in 2018, has achieved the highest volume of clients in Internet Retailer’s Top 500 Guide for each of the past 10 years.

According to Internet Retailer, the Top 1000 online retailers in North America had a strong 2017. Their online sales collectively increased 18.5%. Online accounted for 13% of total retail sales, excluding vehicles and fuel, up from 5% a decade earlier. Furthermore, e-commerce represented 49% of growth for the US retail industry.

Certona has 13 patents encompassing technologies for predicting human behavior and personalizing the customer experience. This approach lies at the core of its end-to-end personalized experience management platform, which leverages one-to-one behavioral profiling, big data insights and real-time analytics to increase engagement and conversions. Certona delivers over two billion personalized experiences a day, helping its clients achieve individualized experiences at massive scale increasing engagement, revenue and customer lifetime value.