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Certona Ranked #1 Personalization Provider to the Most Successful E-Retailers

Certona Ranked #1 Personalization Provider to the Most Successful E-Retailers

San Diego, California, November 1, 2018 – Certona®, the pioneer in real-time, AI-driven omnichannel personalization for the world’s largest brands and retailers, today announced that it has continued its streak as the #1 personalization provider to the most successful e-retailers in North America by Internet Retailer.

Internet Retailer’s “2019 Leading Vendors to the Top 1000 E-Retailers” is a data-driven report that ranks more than 1,800 e-commerce service providers based on the number of clients listed in the 2018 Top 1000. The report features retailer interviews and case studies and aims to brief the industry on the e-commerce vendor market.

Certona personalizes customer experiences for 93 of the top retailers, who generate $48 billion in web sales. The company also ranked as the #2 website testing and optimization vendor, serving 88 of the top e-retailers. Overall, Certona clients’ averaged a conversion uplift of 23% when shoppers interacted with personalized experiences, equating to $6.4 billion in 2017.

“It’s a great honor to have Certona once again be validated as the market leader by independent data,” said Meyar Sheik, Certona CEO and Co-founder. “Over the last 14 years, we’ve continuously refined our machine learning technology to create the best possible results for our clients. There is no greater privilege than to be trusted by the world’s best, and we’re proud to be recognized as the top personalization provider as well as a leader in testing and optimization.”

Certona notes it is the only personalization vendor with a patented approach to tailor digital moments across all customer touchpoints, including web, mobile, stores, email, and call centers. Its technology powers 100 billion individualized experiences each month in real time, and the company revealed its personalization solutions have been used by more of the IR Top 500 retailers than any other provider for 10 consecutive years.

A complementary copy of the 91-page report (valued at $199) is available for download on Certona’s website.