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Lamps Plus Implements Certona’s Predictive Landing Page Solution

Lamps Plus Implements Certona’s Predictive Landing Page Solution

Bounce Rates Reduced by 22 Percent from Product Listing Ads

SAN DIEGO, Calif. – Sept. 6, 2018 – Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced an expanded partnership with Lamps Plus, the nation’s largest specialty lighting retailer. Lamps Plus utilizes Certona’s predictive targeting capabilities to personalize product landing pages from Google paid search campaigns, increasing relevance and reducing bounce rates by 22 percent from product listing advertisements.

Paid search campaigns are a key part of the Lamps Plus marketing strategy. By partnering with Certona to extend its personalization program, Lamps Plus delivers a relevant sort of similar products based on shoppers’ interactions with a product listing advertisement (PLA). This new strategy has not only significantly reduced bounce rates from paid traffic sources, but also resulted in a 17 percent bounce rate reduction from all external traffic.

As shoppers discover a PLA on Google, clicking that ad brings them to a personalized LampsPlus.com landing page featuring the product in the PLA and a relevant sort of personalized product recommendations powered by Certona’s predictive algorithm based on real-time shopper behavior, paid search keywords and other contextual information such as device type, referring search engine, location and time of day.

“Lamps Plus has benefitted from Certona’s expertise with personalization technology and by expanding this program to better support paid traffic sources, we have significantly improved the customer experience,” said Angela Hsu, Senior Vice President of Marketing and eCommerce, Lamps Plus. “Our personalization program ensures that customers see an expanded selection of lighting and home furnishing products that match their preferences and needs, which has generated more sales.”

Certona powers personalized shopping experiences across Lamps Plus’ website and email channels by delivering individualized product recommendations and curated merchandising capabilities. Through broadening its personalization solution to include Certona’s Predictive Landing Pages, Lamps Plus can better engage shoppers and guide new visitors and existing customers towards a purchase.

Read the full case study here.

“Lamps Plus continues to make the shopper’s journey a priority by leveraging keyword search to deliver a superior customer experience from the moment shoppers land on their site,” said Meyar Sheik, CEO and Co-Founder of Certona. “We continue to leverage our long-term partnership with Lamps Plus in innovative ways, making it easier for their shoppers to find the right products at the right time.”