With updated product suites and enhanced customer support, Monetate is helping brands design digital experiences that build trust, loyalty, and measurable growth.
Dallas, TX — Sep 15th, 2025 — Monetate, the leader in AI-native personalization and experimentation, today announced the reintroduction of its capabilities as the industry’s only Experience Optimization Platform. Building on its acquisition of SiteSpect and powered by an evolved intelligence layer, Monetate now offers a unified solution for enterprise-grade personalization, experimentation, and discovery—supported by a new product suite designed for the future of digital experiences.
The reintroduction signals Monetate’s next chapter as a partner built for the world’s most ambitious brands. This evolution includes a new visual identity and messaging framework that underscore the company’s belief that loyalty is earned one interaction at a time. On September 23, Monetate will extend these efforts into its client-facing platform, unveiling an updated look, feel, and functionality that reflect its commitment to providing the best possible experience for customers.
“We’ve long been recognized for helping brands personalize the customer journey,” said Steve Maher, CEO of Monetate. “Now we’re leading the next era of experience optimization: uniting personalization, experimentation, and discovery into one platform built for enterprise scale. We’re helping brands design experiences that build trust, loyalty, and measurable outcomes.”
At the center of Monetate’s platform is MONET AI, an adaptive intelligence engine that learns, anticipates, and optimizes in real time. Surrounding it are four integrated suites:
- Symphony: the personalization suite orchestrating AI, data, and decisioning into harmonized 1:1 experiences.
- Maestro: the experimentation suite delivering enterprise-grade testing and optimization, without flicker or friction.
- Overture: the search and discovery suite turning intent into personalized results that make every journey seamless.
- Concierge: Monetate’s global team of strategists and experts, providing flexible support from self-service to white-glove managed execution.
Monetate’s evolution comes as brands demand more secure, scalable, and trustworthy solutions for experience delivery. Today, the platform powers:
- $500B+ in annual client revenue influenced
- 100M+ personalized sessions delivered daily
- 1M+ unique experiences launched annually
“This is more than a rebrand—it’s a reintroduction of Monetate to the market and to our customers,” said Heidi Celeghin, Chief Revenue Officer at Monetate. “Everything we’re delivering is about making it easier for brands to innovate faster, scale smarter, and earn loyalty that lasts.”
To learn more, visit the new monetate.com.
About Monetate
Monetate helps brands build lasting customer loyalty by shaping every digital experience, one personalized interaction at a time. In the rush to automate, many businesses are trading away hard-earned trust for temporary cost savings, and careless use of AI is accelerating this race-to-the-bottom. More than ever, people crave respectful, authentic, and relevant experiences.
Leading brands like Lufthansa and Nespresso stay ahead by using Monetate to design and optimize digital journeys that feel truly 1-to-1. And because every brand is different, we combine our uniquely flexible technology with customized strategies that fit your business. Let us prove how.
