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Farfetch Personalised Email

Farfetch Personalised Email

Farfetch Increases Customer Engagement Through Personalised Emails

Luxury global fashion platform and long-time Certona client, Farfetch, wanted to expand on their web personalisation success and enhance the engagement of their marketing emails. As a highly visual brand, it was important to strike a balance for the visual appeal of the email with relevant recommendations highlighting their new products

Download this case study to learn how this client: 

  • Increased email click-through rates by 10%
  • Leverage real-time shopper browse and purchase behaviours to personalise email communications
  • Reduced manual merchandising processes with flexible business rules