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PRESS RELEASE Monetate is Joining the Kibo & Certona Crew



Farfetch Increases Conversion by 125% Combining Advanced Personalisation with Flexible Business Rules

With a large catalogue that represents over 300 boutiques and more than 100,000 products, Farfetch realized that extensive category filters and recently viewed recommendations were not enough to keep visitors engaged and converting. Keen on cultivating product discovery to help shoppers find items relevant to their preferences and interests, Farfetch partnered with Certona to deliver advance personalisation aligned to their business goals.

Learn how they:

  • Engaged new and anonymous visitors
  • Boosted items per order 28% by delivering increasingly individualised experiences
  • Exposed relevant variety through use of slotting strategies and personalisation testing
  • Leveraged flexible business rules to protect boutique and brand adjacencies