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PRESS RELEASE Monetate is Joining the Kibo & Certona Crew

GameStop

GameStop

OMNICHANNEL PERSONALIZATION THAT ISN’T PLAYING AROUND

GameStop and Certona Maintain Stable Personalization during eCommerce Replatforming

GameStop is a global, multichannel retailer of video games, consumer electronics, and wireless services operating stores across 14 countries and a flagship ecommerce site at www.gamestop.com.

Challenges

  • Needed to avoid disruption of personalization program during eCommerce replatforming
  • Massive amount of online and in-store customer data that needed to remain intact post migration

Solutions

  • Partnered with SFCC, FitForCommerce, and LyonsCG for a seamless platform migration
  • Online and In-store personalization

Results

  • 36% Increase in AOV
  • 21% Jump in Conversion Rate
  • 56% Higher Revenue per Visit

This is one business case that knocked it out of the park!”
– Richard Armour, Senior Director Multichannel, GameStop