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INDUSTRY REPORT 2019 Leading Vendors to the IR Top 1000 E-Retailers

GameStop

GameStop

Phasing in Multichannel Personalization

As businesses strive to reach today’s perpetually connected consumer across multiple channels, the question is – how can these touchpoints be tied together to create meaningful and consistent experiences?

Learn how GameStop took a phased approach to implement multichannel personalization, beginning with web and quickly evolving their strategy to include in-store data and mobile, and how this enabled them to leverage customer data across channels to:

  • Drive product discovery and catalog exposure
  • Deliver a tailored, consistent cross-channel experience to each unique shopper
  • Increase AOV, conversions and overall revenue
  • Use in-store data to drive online demand

This is one business case that knocked it out of the park!”
– Richard Armour, Senior Director Multichannel, GameStop